Google Ads Specialist

With the opportunity to grow into a Paid Media Team Lead role

About Blackwater Social Marketing

Blackwater Social Marketing is a fast-growing digital agency focused on delivering measurable growth for ambitious brands across Australia.

We specialise in performance-driven Google Ads campaigns for service-based businesses, helping clients generate qualified leads, increase bookings, and scale profitably through data-driven strategy and disciplined execution.

We’re not your typical agency, we care about our clients and there results.

No corporate nonsense. No endless meetings. Just a tight, experienced team that enjoys what we do and focuses on results that actually matter.

We don’t run cookie-cutter campaigns. Every account is built and optimised around the client’s market, locations, services, conversion data, and growth objectives.

As we continue to grow, we’re looking for an experienced Google Ads Specialist who can take ownership of campaigns, improve performance, and manage accounts efficiently at scale.

The Role

We’re looking for a hands-on Google Ads Specialist who understands how to build, optimise, and scale lead-generation campaigns.

You’ll manage a diverse portfolio of Google Ads accounts for service-based businesses across Australia. Your focus will be generating high-quality leads at a sustainable cost per acquisition while continuously improving account structure, conversion rates, and return on ad spend.

This role is ideal for someone who is confident working inside both the Google Ads interface and Google Ads Editor, understands search intent, and knows how to identify opportunities quickly.

You’ll have real ownership, flexibility, and room to grow as the agency expands.

What You’ll Do

Build, manage, and optimise Google Ads campaigns across Search, Dynamic Search Ads, Display, YouTube, remarketing, and Performance Max where appropriate

Use Google Ads Editor confidently for bulk campaign builds, account restructures, large-scale edits, keyword management, quality assurance, and efficient portfolio management

Create intent-driven campaign structures tailored to service-based businesses

Conduct detailed keyword research, search-term analysis, competitor research, and negative keyword management

Write clear, compelling ad copy designed to generate calls, enquiries, and bookings

Build and optimise geo-targeted campaigns across multiple regions, suburbs, and service areas

Review bidding strategies, budgets, device performance, locations, schedules, and audience signals to improve results

Set up and maintain conversion tracking, call tracking, GA4 measurement, and Google Tag Manager configurations

Analyse performance across CPL, CPA, conversion rate, lead quality, and ROAS

Run structured A/B tests across ads, landing pages, targeting, and campaign structures

Identify underperforming campaigns and implement practical improvements quickly

About You

2–4+ years of hands-on experience managing Google Ads campaigns

Strong working knowledge of Google Ads Editor is essential

Proven results generating leads through Google Ads, ideally for trades, local businesses, or other service-based industries

Strong understanding of keyword intent, match types, negative keywords, search-term optimisation, bidding strategies, and budget allocation

Comfortable building and restructuring campaigns efficiently using bulk edits and imports

Experience setting up and troubleshooting conversion tracking, call tracking, and attribution

Analytical mindset with a strong focus on improving cost per lead and lead quality

Able to manage campaigns end-to-end, from initial build through to ongoing optimisation and reporting

Detail-oriented and methodical, with strong quality-assurance habits

Strategic thinker who can also execute quickly

Values growth, ownership, and sustainable performance over agency burnout

Bonus Points

You have agency experience

You have managed Google Ads for trades, local businesses, or other service-based industries

You understand landing-page optimisation or conversion-rate optimisation

You have experience mentoring team members or managing a small team

You’re commercially minded and interested in helping grow a department

You hold Google Ads certifications

What We Offer

Attractive salary based on your experience, skills, and attitude

Performance-based bonuses

The opportunity to earn commission if you grow into a leadership role and help scale the paid media department

A genuine pathway into a Paid Media Team Lead position

Exposure to a variety of businesses and industries

The chance to make a real impact rather than simply maintain accounts

A relaxed, supportive team environment

Plenty of autonomy and room to contribute ideas

Career progression as the agency continues to grow

Why Join Blackwater?

We’re building a team of high-performers who want to do meaningful work, not simply keep campaigns ticking over.

If you know Google Ads and enjoy solving performance problems, and are motivated by improving real business outcomes, you’ll fit right in.