Coordinator - Marketing - Opportunity:

Lead the Marketing Team Behind One of Victoria's Most Exciting Regional Destinations..

Are you a people-first marketing leader who loves developing high-performing teams, delivering impactful campaigns and getting involved in the work when it matters?

The City of Ballarat is seeking an experienced and energetic marketing professional to lead the marketing function that promotes Ballarat and the wider Tourism Midwest Victoria region.

This is a rare opportunity to step into a leadership role where you'll have genuine influence, significant campaign ownership, a substantial marketing budget, and the support of an ambitious team passionate about showcasing one of Australia's most vibrant regional destinations.

Why This Role Stands Out:

Not only will you lead a talented team of marketers, digital specialists and content creators, you'll also work alongside one of the most respected leaders in the tourism and visitor economy sector.

About the role:

Reporting directly to the Executive Manager Visitor Economy, you'll be mentored by an experienced industry leader. Combined with flexible hybrid working arrangements, strong agency partnerships, meaningful investment in marketing activity and a highly collaborative culture, this is a role where you'll have both the support and resources to succeed.

Leading a passionate marketing team, you'll drive the development and execution of integrated marketing, PR, communications and brand campaigns that position Ballarat and the broader Tourism Midwest Victoria region as a must-visit destination.

This is a role for a leader who enjoys balancing strategy with execution. Someone who can inspire a team, manage stakeholders, oversee significant budgets, guide agency partners and still jump on the tools when required.

No two days are the same. One week you could be launching a destination campaign, the next working alongside tourism operators, analysing campaign performance, supporting major events or developing new brand initiatives that drive visitation and economic impact across the region.
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What You'll Be Responsible For:

Leading, mentoring and developing a high-performing marketing team

Driving integrated, multi-channel marketing campaigns from concept through to execution

Managing significant marketing budgets and ensuring strong return on investment

Leading brand strategy and destination marketing initiatives

Overseeing agency partners and external suppliers

Providing strategic marketing advice to senior stakeholders and regional partners

Using insights, analytics and visitor data to inform decision making

Building strong relationships with industry, media, government and tourism stakeholders

Supporting the delivery of long-term visitor economy and tourism strategies

About You:

You're a confident and authentic leader who enjoys helping people succeed.
You know how to build trust, create momentum and bring out the best in a team. You combine strategic thinking with a practical, hands-on approach and have a track record of delivering successful marketing campaigns that achieve measurable outcomes.

You'll bring:

Min 3 years experience leading and developing marketing, communications or brand teams

Strong campaign management and project delivery expertise

Experience managing budgets, agencies and multiple stakeholder groups

Excellent communication and relationship-building skills

A passion for data, insights and continuous improvement

A collaborative leadership style that inspires confidence and accountability

Tertiary qualifications in Marketing, Communications, Public Relations or a related field

What's On Offer:

Hybrid working arrangement (3 days Ballarat office, 2 days WFH)

Lead a talented and motivated marketing team

Significant budget ownership and campaign responsibility

Strong agency support and external partnerships

Diverse marketing portfolio spanning tourism, destination marketing, events, digital, brand, communications and stakeholder engagement

Meaningful work that directly contributes to the growth and prosperity of the Ballarat and wider Mid-West Tourism region

If you're a passionate marketing leader who loves developing people, creating great campaigns and making a genuine impact, we'd love to hear from you!

Apply now and help shape the future story of Ballarat and beyond!