About the role

In this role, you will conduct client consultations and assessments to understand each client's goals, lifestyle, motivations, movement quality, and the factors that may be helping or limiting their progress. You will design individualized coaching plans that integrate strength training, nutrition, and lifestyle strategies tailored to each client's goals, needs, and circumstances. You will coach clients through their training sessions, providing expert instruction, refining movement technique, and delivering a safe, engaging, and effective training experience.

Key responsibilities

• Conduct client consultations and assessments to understand each client's goals, lifestyle, motivations, movement quality, and the factors that may be helping or limiting their progress (both physical and behavioral)
• Design individualized coaching plans that integrate strength training, nutrition, and lifestyle strategies tailored to each client's goals, needs, and circumstances
• Coach clients through their training sessions, providing expert instruction, refining movement technique, and delivering a safe, engaging, and effective training experience
• Coach clients on nutrition and lifestyle habits, helping them develop sustainable behaviours around nutrition, sleep, stress management, recovery, and other factors that influence long-term health and performance
• Monitor progress and refine coaching plans through regular reviews, client feedback, and ongoing assessment, ensuring each client's programme continues to evolve with their needs and goals
• Build strong partnerships that help clients stay motivated, navigate physical and emotional barriers, and remain accountable throughout their journey
• Work collaboratively with the coaching team to deliver a consistent client experience, share knowledge, and continually improve Atlas' coaching standards

About you

• A minimum of 3 years' experience coaching clients in a personal training or strength and conditioning environment
• Experience coaching clients across a range of goals, including fat loss, strength, muscle gain, mobility, and general health
• Experience designing individualized training programmes and adapting them based on client progress
• A strong foundation in exercise science, programme design, nutrition, and coaching principles, with the ability to apply them thoughtfully to each individual
• Excellent communication skills and impactful coaching presence
• Lead with integrity and always put the client's best interests first
• Seek to understand before prescribing, taking time to understand the person before deciding on the solution
• Combine science with curiosity, using technical foundation to understand the individual rather than forcing every client into the same approach
• Pursue excellence in the details through thoughtful programme design, careful observation, clear communication, and consistent follow-through
• Commit to mastering your craft by seeking feedback, staying curious, and continually developing both technical expertise and coaching skills

Benefits

• Competitive compensation with fixed salary and performance incentives
• Learn from experienced coaches through regular mentorship, one-to-one coaching, case discussions, internal education, and support for external learning opportunities
• Strong leadership that invests in you through regular feedback, opportunities for growth, and commitment to helping you become the best coach you can be
• Coach as a team through regular coach meetings, case discussions, shared programming, observation, and knowledge-sharing
• Flexibility when it matters, with support from the team to accommodate life's unexpected moments while ensuring clients continue to receive exceptional care

About us

At Atlas Fitness, we believe fitness should fit into our clients' lives—not the other way around. We believe great coaching starts with understanding the person before trying to solve the problem. Every client is different, so rather than relying on one-size-fits-all programmes, we take the time to understand their goals, challenges, lifestyle, and motivations before deciding the best path forward. We then combine technical expertise, strength training, behavioural science, and deep listening to help people build healthier, stronger, and more vibrant lives.