Brand Activation & Shopper Marketing Manager
GEVITY RX
Posted 5 days ago
The best brands don't grow because they're advertised. They grow because they're experienced.
We're looking for the person who can put Gevity in more hands, more baskets and more conversations.
Gevity is one of Australia's fastest-growing health food brands. We're looking for someone who can bring our brand to life beyond the screen, creating the activations, promotions, partnerships and experiences that turn curious shoppers into loyal customers.
Straddling the space where Sales and Marketing cross over, you'll own the activation, shopper marketing and trade marketing strategy.
In short, the role is this: Create raving fans inside stores and outside stores.
What you'll own
Shopper Marketing & Trade Marketing
Merchandising and retail media opportunities
Trade marketing programs and retailer sell-in support
Promotional and activation calendar
Retail campaigns and shopper marketing initiatives
Brand Activation
Product launches
Sampling programs
Events and experiential activations
Community engagement initiatives
Brand partnerships
Performance
Budget management
Campaign reporting
ROI and optimisation
You're someone who
Has experience in FMCG, consumer goods or retail marketing.
Has worked in shopper marketing, trade marketing, activation or experiential marketing.
Understands both brand building and commercial outcomes.
Can take strategic direction and confidently run with it.
Loves turning ideas into execution.
Gets a little too excited about promotions, displays, events and customer experiences.
Why this role matters
The Head of Brand owns where the brand is going. You'll own how it comes to life. You'll be responsible for creating the moments that help consumers discover Gevity, turning retailers into brand champions, and keep customers coming back for more.
About us
We're a team of A-Players on a mission to create life-changing health food.
We work smart, move fast and genuinely enjoy what we do. We're ambitious, a little unconventional and not particularly interested in doing things the way they've always been done.
What we offer
Competitive salary
Quarterly team celebrations
Monthly product allowance and staff discounts
Significant ownership and autonomy
Huge opportunities for career growth.
Apply
Send us:
Your CV
A cover letter telling us why you're the right fit and sharing examples of activations, shopper marketing or trade marketing initiatives you've led.
About GEVITY RX
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.