Brand Activation & Shopper Marketing Manager

GEVITY RX
Miami, QLD, Australia
A$110,000-A$130,000 p/a
Above market
Marketing & Communications → Trade Marketing
Full-time
On-site

Posted 5 days ago


The best brands don't grow because they're advertised. They grow because they're experienced.

We're looking for the person who can put Gevity in more hands, more baskets and more conversations.

Gevity is one of Australia's fastest-growing health food brands. We're looking for someone who can bring our brand to life beyond the screen, creating the activations, promotions, partnerships and experiences that turn curious shoppers into loyal customers.

Straddling the space where Sales and Marketing cross over, you'll own the activation, shopper marketing and trade marketing strategy.

In short, the role is this: Create raving fans inside stores and outside stores.

What you'll own
Shopper Marketing & Trade Marketing

Merchandising and retail media opportunities

Trade marketing programs and retailer sell-in support

Promotional and activation calendar

Retail campaigns and shopper marketing initiatives

Brand Activation

Product launches

Sampling programs

Events and experiential activations

Community engagement initiatives

Brand partnerships

Performance

Budget management

Campaign reporting

ROI and optimisation

You're someone who

Has experience in FMCG, consumer goods or retail marketing.

Has worked in shopper marketing, trade marketing, activation or experiential marketing.

Understands both brand building and commercial outcomes.

Can take strategic direction and confidently run with it.

Loves turning ideas into execution.

Gets a little too excited about promotions, displays, events and customer experiences.

Why this role matters

The Head of Brand owns where the brand is going. You'll own how it comes to life. You'll be responsible for creating the moments that help consumers discover Gevity, turning retailers into brand champions, and keep customers coming back for more.

About us

We're a team of A-Players on a mission to create life-changing health food.

We work smart, move fast and genuinely enjoy what we do. We're ambitious, a little unconventional and not particularly interested in doing things the way they've always been done.

What we offer

Competitive salary

Quarterly team celebrations

Monthly product allowance and staff discounts

Significant ownership and autonomy

Huge opportunities for career growth.

Apply

Send us:

Your CV

A cover letter telling us why you're the right fit and sharing examples of activations, shopper marketing or trade marketing initiatives you've led.


About GEVITY RX

Miami, QLD, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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