IPD Group is a dynamic ASX listed, Australian owned business. We provide design, development and distribution of electrical products and technologies. Electrical hardware distribution with product assembly and workshop for customised solutions. Electrical vehicle charging hardware and infrastructure solutions, providing complete electrical engineering and service provider in high and low voltage projects. Having operated for 65 years we are trusted partner to our customers.

Employment Type: Full-time

Location: Wetherill Park, New South Wales

Salary: $120,000 – $130,000 (excluding Superannuation)

About the role:

We have an opportunity for a Channel Marketing Specialist to join the Marketing, Communications and Social Media team at IPD.

This role will lead the delivery of marketing campaigns, promotions, and communication strategies to strengthen IPD Group’s position with channel partners, including electrical wholesalers and their customers.

Working closely with product managers, suppliers, and sales teams, the role delivers targeted campaigns, trade communications, events, digital marketing, and merchandising programs to support revenue growth, partner engagement, and brand awareness.

Key responsibilities:

Channel Marketing Strategy, Planning & Execution

Developing and implementing advertising and campaign plans aligned with sales and business objectives

Providing strategic advice to leadership and stakeholders on effective approaches to reach target electricians

Managing end-to-end delivery of marketing campaigns, including creative, copywriting, media production, and placement, ensuring timelines and budgets are met

Analysing sales data, market trends, and customer behaviour to inform marketing decisions

Identifying and interpreting emerging market trends to support future planning and brand positioning

Conducting customer surveys and analysing results to identify gaps in product offerings, presenting findings to leadership and product teams

Supporting business growth by developing and executing marketing programs, including product promotion, pricing strategies, and multi-brand campaigns

Coordinating campaign execution with sales teams and distribution partners, including electrical wholesalers

Contributing to and attending quarterly business reviews with internal stakeholders and key suppliers

Supporting major electrical wholesaler campaigns and initiatives

Ensuring consistent customer experience across all channel touchpoints

Managing the production of marketing collateral, point-of-sale materials, trade events, displays, and signage

Developing and maintaining merchandising programs, including branch guidelines, layouts, and customer experience standards

Supplier & Agency Management

Partnering with brand and creative teams to managing external agencies and suppliers (e.g. creative, print, display, PR)

Coordinating briefing, sourcing, production, and distribution of marketing materials within agreed timelines and quantities

Budget, Reporting & ROI

Managing allocated marketing budgets and prioritising channel activities

Reviewing campaign performance and measuring return on investment against defined objectives

Internal Collaboration

Collaborating with internal stakeholders to delivering integrated marketing campaigns through wholesale channels

Building internal alignment and gaining stakeholder support for marketing programs

Working with product managers and suppliers to supporting product launches within the channel

About You:

Experience & Skills

Minimum 5 years’ experience in B2B, supplier, partner, or channel marketing

Proven experience managing relationships with external stakeholders, including suppliers and partners

Strong written and verbal communication skills, including stakeholder engagement and negotiation

Ability to plan and manage projects from concept through to delivery, ensuring timelines and objectives are met

Proficiency in Microsoft Office to support project management and budget tracking

Solid understanding of marketing channels, including digital and trade communications

Experience using CRM systems, databases, and marketing tools to support campaign execution and tracking

Experience with Adobe Creative Suite is desirable but not essential.

Behaviours & Attributes

Strong understanding of strategic objectives when developing and executing marketing programs

Ability to translate concepts and plans into effective marketing activities

Focus on campaign performance and return on investment

Collaborative approach when working with marketing, sales, product teams, and external partners

Ability to build and maintain professional relationships with wholesale partners and stakeholders

Results-driven mindset with accountability for outcomes

Customer-focused approach across all activities

Ability to work independently and as part of a team

Strong attention to detail with the ability to meet deadlines

Capability to operate at both strategic and execution levels with minimal supervision

Be an integral part of our team and enjoy great benefits, including a day off on your birthday and additional leave in recognition of your years of service and other discounts for working with us!

If this sounds like the role and team for you please send us your resume with a cover letter telling us why this is the role for you. We will be reviewing applications as we receive, so if you have the skills and experience, we are seeking, submit your application now.

You must have the right to work in Australia.

IPD is proud to have a diverse and inclusive workplace, with a team of over 600 people representing more than 30 different cultural backgrounds. We are committed to fostering a culture that values diversity, equity, and human rights, ensuring that every individual feels respected, supported, and empowered to contribute. We welcome people from all cultures, backgrounds, genders, ages, ethnicities, abilities, sexual orientations, and religious beliefs.

When you apply, please let us know what pronouns you use.

Aboriginal and Torres Strait Islander people are encouraged to apply.

Only applicants suitable for the position will be contacted.

We kindly ask agencies not to submit any resumes without our consent.