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Brand Manager [FMCG]
The Supreme HR Advisory
Posted 3 days ago
• Sin Ming Lane, Singapore
• 5 days work
• Attractive Salary Packages
Company Overview:
An established Singapore-based FMCG marketing and distribution company, specializing in premium food, beverages, confectionery, health and beauty products. The company works with international brands and distributes products across major retail channels in Singapore.
Role Purpose:
The Brand Manager owns the day-to-day management of the assigned brands, driving sales, profit and brand growth through sharp commercial planning, creative marketing ideas and close collaboration with internal teams, suppliers and retailers.
Key Responsibilities:
Business and Sales Delivery
Develop and execute business and marketing plans that meet sales and profit targets
Translate brand strategy into commercial actions that strengthen market position
Monitor performance and act to close gaps and capture opportunities
Trade and Promotional Planning
Plan and run trade promotions that grow sales and market share
Keep activities commercially sound and aligned with retailer requirements
Track results and optimise future programmes
Supplier and Brand Owner Management
Build strong working relationships with brand owners and suppliers
Align forecasts, inventory, marketing plans and business priorities
Run regular business reviews to keep shared goals on track
Retailer and Commercial Terms Management
Secure improved income, trading terms and discounts from retailers and suppliers
Negotiate agreements that support category growth and profitability
Inventory and Forecast Management
Own inventory planning to ensure stable supply and reduce shrinkage
Work with supply chain teams to maintain healthy stock levels and minimise write-offs
Reporting and Analysis
Prepare business reports, sales analysis and monthly performance updates
Provide insights that guide decisions and flag risks and opportunities
Instore Execution
Partner with key account and field sales teams to deliver at store level
Ensure displays, promotions and merchandising follow brand guidelines and land on time
Brand Building and Activation
Manage the assigned brands end to end, from positioning and pricing to portfolio and campaign planning
Generate creative campaign and activation ideas that build brand awareness, trial and repeat purchase
Coordinate agencies, promoter teams and POSM suppliers to deliver brand activities
Ensure creative and instore materials reflect brand identity and deliver measurable impact
Requirements:
Diploma or Degree in Business, Marketing or a related discipline
Minimum 3 years in FMCG or retail, preferably in sales, key account, product or retail management
How to Apply:
If you are interested to apply, kindly submit your updated resume in DOC/PDF format and allow our Consultant to match you with our Clients.
To facilitate the process, please ensure the following details are included in your resume:
Current Address / Location
Current Salary
Reason for Leaving
Expected Salary
Notice Period
Kindly note that only shortlisted candidates will be notified.
Juanna Ng Hui Kee Reg No: R1766616
The Supreme HR Advisory Pte Ltd EA No: 14C7279
About The Supreme HR Advisory
Here at The Supreme HR Advisory, we pride ourselves on being a vibrant recruitment firm with strong Southeast Asia standing. We believe in customizing our services to your unique needs. We are dedicated, enthusiastic and we take innovative approaches in customizing our services. Our depth of experience enables us to understand each industry’s challenges and provide expert advice on hiring requirements. Our goal is to leverage on our local knowledge and global expertise to deliver high-quality candidates specifically matched to the requirements of each of our client.