Blackwater Social Marketing is a fast-growing digital agency focused on delivering measurable growth for ambitious brands across Australia. We specialise in performance marketing from Google Ads and Meta campaigns to SEO, websites, and lead management systems, helping businesses scale through data-driven strategy and high-impact execution.

We’re not your typical agency.
No corporate nonsense. No endless meetings. Just a tight, experienced team that genuinely enjoys what we do and focuses on results that actually matter.

We don’t run cookie-cutter campaigns. Every strategy is built from the ground up, tailored to each client, and continuously optimised for performance.

As we continue to grow, we’re looking for a Digital Marketing Specialist who knows how to run campaigns that convert, thinks creatively, and wants to build long-term success without burning out in the process.

The Role

We’re looking for a Paid Media Specialist who lives and breathes performance marketing, someone who thrives on improving results, scaling campaigns, and turning traffic into real business outcomes.

You’ll take ownership of Google Ads and Meta Ads campaigns across a diverse portfolio of clients, driving measurable ROI and scaling campaigns profitably.

This is a hands-on role with real ownership, flexibility, and room to grow.

What You’ll Do

Manage and optimise Google Ads (Search, DSA, Display, YouTube, Retargeting) and Meta Ads (Facebook & Instagram) campaigns

Build high-converting, intent-driven campaigns tailored to service-based industries

Write compelling ad copy designed to drive calls and bookings

Set up and manage geo-targeted campaigns across multiple regions

Conduct keyword research, competitor analysis, and audience targeting

Build and maintain accurate conversion tracking, call tracking, and reporting systems

Analyse performance (CPL, CPA, ROAS) and continuously optimise campaigns

Run A/B tests across creatives, audiences, and funnels

Collaborate with designers, developers, and creatives to execute campaigns

Report on performance with clear, actionable insights

About You

2–4+ years experience managing Google Ads and/or Meta Ads campaigns

Proven results in lead generation (ideally in trades or service-based industries)

Strong understanding of keyword intent, bidding strategies, and conversion optimisation

Confident using Google Ads, Meta Ads Manager, GA4, and Google Tag Manager

Experience setting up tracking, attribution, and reporting systems

Analytical mindset with a focus on improving CPL and scaling performance

Able to manage campaigns end-to-end — from setup to optimisation

Strategic thinker who can also execute quickly

Values growth, ownership, and work-life balance over agency burnout

Bonus Points:

Experience with landing page optimisation or CRO

Familiarity with tools like Go High Level & Unbounce

Agency experience

What We Offer

Competitive salary + performance-based bonuses

Hybrid working flexibility

High-growth environment with real career progression

Exposure to a variety of industries and scaling brands

A performance-focused team that values results over vanity metrics

Why Join Blackwater?

We’re building a team of high-performers who want to do meaningful work, not just manage campaigns. If you’re driven by results, growth, and continuous improvement, you’ll fit right in.