Key Responsibilities:

1. Develop and execute creative content strategies and social media calendars that elevate Beauty 100's brand presence and support business growth.

2. Plan, organise and lead photo and video shoots across Beauty 100 branches, showcasing treatments, products, customer transformations and behind-the-scenes moments.

3. Create captivating, high-quality content including short-form videos, Reels, TikToks, graphics and promotional materials that inspire and engage audiences.

4. Manage and publish content across multiple digital platforms, including Instagram, Facebook, TikTok, Xiaohongshu (RED), YouTube and other emerging social media channels.

5. Craft compelling captions, scripts and marketing copy that tell meaningful stories and strengthen Beauty 100's premium brand identity.

6. Stay ahead of social media trends, viral content and industry developments, bringing fresh ideas and innovative campaigns to life.

7. Ensure all content maintains a consistent, premium and professional brand image across every customer touchpoint.

8. Build and nurture an active online community by engaging with followers, responding to enquiries and creating meaningful customer interactions.

9. Monitor content performance, analyse key metrics and continuously optimise strategies to maximise reach, engagement and lead generation.

10. Collaborate closely with branch teams, therapists and consultants to capture authentic success stories and create impactful marketing campaigns.

11. Organise and maintain a well-structured digital content library, ensuring all creative assets are readily accessible for future campaigns.

12. Work hand-in-hand with the Marketing Manager to deliver innovative marketing initiatives and contribute fresh ideas that drive Beauty 100's continued success.

Skills & Qualifications:

l Diploma or Degree in Marketing, Communications, Multimedia, Digital Media or a related field.

l 1-3 years of experience in social media, content creation or digital marketing (beauty or wellness industry is an advantage).

l Strong photography, videography and video editing skills (e.g. CapCut, Adobe Premiere Pro, Canva or similar).

l Excellent creativity, storytelling and copywriting abilities with an eye for aesthetics and detail.

l Familiarity with major social media platforms including Instagram, Facebook, TikTok, Xiaohongshu (RED) and YouTube.

l Self-motivated, organised and able to manage multiple projects while meeting deadlines.

l Strong communication and interpersonal skills with the ability to collaborate across departments.

l Passion for social media, digital trends and creating engaging content that delivers measurable results.