About the role

This is a Marketing Manager role (Parental Leave Cover - 14-15 months) with Fleur Collective, a homegrown Australian independent fashion brand known for comfortable, confidence-boosting dresses and workwear.

You’ll be stepping into a well-oiled, high-performing marketing team, taking over from a much-loved Marketing Manager who is heading on parental leave. There are big shoes to fill, but you’ll also inherit strong foundations, established processes and a capable team who know the brand and work brilliantly together.

You will lead marketing across all channels with a strong focus on organic opportunities, take autonomy in creating and executing strategies, and bring fresh energy and ideas to an already successful marketing function.

Key responsibilities

Drive brand growth and customer acquisition across all channels with specific focus on organic opportunities

Lead photoshoot production from concept to delivery – developing creative concepts, coordinating shoots, and ensuring final assets are on-brand and ready across all marketing channels

Plan and execute weekly release comms strategies to keep loyal customers engaged and excited

Own CRM and database growth – maximise the value of customer database through segmentation, lifecycle marketing, automated flows, retention strategies, reactivation and ongoing testing

Lead email marketing – from campaign strategy and planning through to execution, optimisation and performance analysis

Own content and influencer strategy – from concept through to outreach, partnerships and execution

Shape and protect the brand across every customer touchpoint

Lead, mentor, and inspire a team of junior marketing specialists

Get hands-on and proactive – turn ideas into action quickly

About you

Proven marketing experience with a track record in brand growth and customer acquisition

Strong skills in CRM, email marketing, content creation, and influencer outreach

Strategic thinker with a creative flair and hands-on approach

Comfortable leading and developing a small team

Hungry to take ownership, solve problems, and push for results

Passion for fashion, branding, and creating exceptional customer experiences

About us

Fleur Collective is one of Australia's most loved independent fashion brands, a homegrown Australian success story known for comfortable, confidence-boosting dresses and workwear for women who want style without compromise. The brand is built on ethics, integrity, and empowerment.