In-House Creative Director Echuca, VIC (2-3 days/week) + Flexible Location (e.g. Melbourne) | Full-Time | $90,000 – $120,000 + Super (dependent on skills & experience)

About the Business

ALPHA Tyres and Mechanical and Auto Cartel are part of a fast-growing, vertically integrated automotive group based in Echuca, Victoria. ALPHA is a leading retail and mobile tyre and mechanical business with 1,000+ five-star Google reviews. Auto Cartel is a membership-based coaching and mentorship community supporting 100+ independent workshop owners across Australia. Together with our wholesale and SaaS arms, we're building one of the most connected automotive businesses in the country — and we need a creative leader to help tell that story.

About the Role

We're looking for an In-House Creative Director to own content creation across the group, reporting directly to the Founder/CEO. This is a hands-on, high-output role for someone who can film, edit and create — and just as importantly, lead creative strategy as the role grows. You'll produce content for ALPHA Tyres and Auto Cartel, and support our 100+ Auto Cartel members with their own content, including on-location shoots at their businesses.

This role requires 2-3 days per week on-site in Echuca for filming and production, with flexibility to be based elsewhere (e.g. Melbourne) for the remainder of the week. National and international travel is required for vlog-style content and client shoots.

Key Responsibilities

Plan, film and edit content across YouTube, Instagram and TikTok for ALPHA Tyres and Auto Cartel

Create static content and landing pages using AI tools (e.g. Manus, Higgsfield, Claude)

Support Auto Cartel's 100+ members with content creation, including on-location shoots at client workshops

Work closely with the sales and marketing team on campaign and content strategy

Lead creative direction and content scheduling as the role matures

Travel nationally and internationally for vlog-style and client content

About You

Proven background in filming, editing and content creation across multiple formats and platforms

Strong working knowledge of YouTube, Instagram and TikTok — what performs and why

Comfortable learning and applying new AI content tools

A self-starter who can take a brief and run with it, not just execute instructions

Open to travel, including occasional international trips

Portfolio matters more than years of experience — we want to see your work

What's on Offer

$90,000–$120,000 + Super, based on skills and experience

Direct mentorship and reporting line to the Founder/CEO

Real career growth into creative strategy and high-level digital marketing

Exposure to 100+ businesses across Australia through Auto Cartel

Flexible base (e.g. Melbourne) with 2-3 days/week in Echuca for shoots

The chance to build a creative function from the ground up inside a genuinely ambitious, fast-scaling group

To Apply

Apply via Seek with your resume and a link to your portfolio or showreel. Applications without a portfolio link will not be considered.