Conducting market research to identify rental market trends, customer preferences, and competitor activities in the property management and apartment accommodation sector.

Collecting and analysing data to evaluate demand, occupancy rates, pricing strategies, and tenant demographics, supporting business growth for both existing and new developments.

Developing and executing marketing strategies, campaigns, and digital initiatives to promote Vine Apartments’ properties, enhance tenant acquisition, and maintain high occupancy levels.

Advising management on marketing mix elements, including rental pricing, promotional activities, advertising channels, and tenant engagement programs.

Creating, managing, and monitoring online and offline marketing content to build brand visibility, strengthen Vine Apartments’ reputation, and ensure consistent brand identity.

Coordinating with leasing and property management teams to design targeted marketing campaigns that attract prospective tenants and retain existing residents.

Preparing marketing reports, performance reviews, and recommendations to support strategic decision-making and continuous improvement of marketing outcomes.

Exploring new channels, partnerships, and promotional opportunities to increase market share and customer loyalty in the competitive property and apartment rental market.