About You

You’re curious, proactive and hungry to make a difference. You enjoy improving performance and you don’t mind experimenting to get better outcomes. You’re organised, confident across digital platforms and ready for variety.

Ideally, you’ll bring:

2 plus years in a digital marketing role or similar

Hands-on experience with Meta and Google Ads

Strong understanding of funnels and conversion principles

Working knowledge of SEO and SEM

Solid analytical and reporting capability

Strong written communication

· An advantage: Graphic design skills (Canva and Adobe)

What You’ll Own

This role is all about digital performance, optimisation and growth across our key channels. You’ll create, manage and improve our paid campaigns, SEO / SEM activity, analytics and reporting, website performance and social scheduling, ensuring our digital ecosystem is always performing at its best.

Examples of your core work include:

· Running and optimising paid campaigns such as Meta and Google Ads

· Managing and updating our websites, including WordPress content, landing pages and performance

· Reporting on results through tools like Google Analytics and Meta

· Scheduling and captioning content across Meta, TikTok and LinkedIn

· Improving funnels, landing pages and conversion outcomes

How You’ll Collaborate

You will work inside a marketing and head office team that values collaboration. There will be crossover on many marketing roles including strategy, and if you have the skills and an eye graphic design, that would certainly be an advantage.

Why Join Park Lane

Real ownership across digital channels

A supportive, collaborative team (no egos, no passengers)

Work across multiple brands and audiences

Opportunity to grow with a rapidly expanding group

How to Apply: Send your CV and a brief cover letter outlining your digital experience and results you’re proud of.

About Us

Park Lane is a growing tourism and experiences group with holiday parks, attractions, lifestyle communities and adventure programs across Victoria and Queensland. We create places where families connect, explorers roam and guests make memories worth sharing. Our portfolio includes Park Lane Holiday Parks, Park Lane Living, Parky’s Play, A Maze’N Things and Total Adventures, with more growth to come.

We’re now searching for a full time Digital Marketing Coordinator to join our Head Office team in Traralgon. You’ll work closely with the Head of Sales & Marketing and collaborate with a small, energetic team of marketing and sales professionals. This is an exciting opportunity for a driven digital all-rounder who loves seeing campaigns convert, platforms grow and data turn into real results.