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Caravan Industry Victoria - Marketing Assistant - Content & Campaigns.

Since 1952, Caravan Industry Victoria (CIV) has pioneered the interests of the sector and inspired generations of families to adventure beyond into the great outdoors.

There is something wholesome and healthy in what we do. And we want you to be apart of it.

We are the trusted and inspired face behind 6 leading caravan & adventure shows throughout Victoria. Not only are we the biggest & the best, we bring the industry together as the most trusted Association.

We inspire, educate and lobby for our members and the industry, with incredible success.

Did you know that 93% of all caravans manufactured in Australia come from Victoria? That's a pretty compelling fact and reason as to why we exist.

From our incredible supply chain businesses, to our amazing 150+ strong manufacturing members, and our extraordinarily strong service and repair sector, we exist for members and consumers.

The Marketing Assistant - Content & Campaigns role is responsible for supporting the planning, development, and execution of integrated marketing campaigns including coordinating content development, producing multimedia assets, managing influencer relationships, creating event content, and maintaining digital assets. This position blends content creation, design, production, and campaign support, contributing to both digital and traditional marketing initiatives.

This is the role for someone with a deep interest and fascination for the lifestyle of caravan | camping and tourism in Victoria.

What you'll bring to the Caravan Industry Victoria team:

Energy

Enthusiasm

A willingness to learn and contribute

You will carefully craft creative content

About You:

You will bring initiative and enthusiasm to the team

You will have an eye for detail

You have the ability to capture and edit on the go, it's all about timing

You have a social media prowess and a sense of urgency and priority

You want to learn and be part of the pack – not a lone wolf

You are grounded and realistic about your career journey ahead

You have utilized social media management tools in the past.

You will have 1 to 3 years of experience AND a marketing qualification

About the role:

Content Creation: Contribute to written and visual content for campaign and event materials such as eDMs, blog posts, marketing collateral, and internal communications.

Creative Content Production: Assist in producing engaging digital and print materials, including visuals and branded assets.

Multimedia Production: Oversee scoping, storyboarding, production, post-production, and packaging for digital media content.

Campaign Support & Execution: Assist in the development and delivery of strategic marketing campaigns across print and digital platforms.

Event Content Creation: Develop written content before, during, and after events to maximize social engagement.

Idea Generation & Concept Development: Contribute ideas for creative campaigns, advertising strategies, and content that aligns with audience needs.

Digital Asset Management: Maintain and organize digital asset libraries, including images and videos.

Social Media Coordination: Develop content, maintain a monthly content calendar, liaise with the social media agency, and handle ad hoc organic posting.

Influencer Marketing: Coordinate influencer marketing initiatives and identify emerging talent for partnerships.

You will be joining a team of talented marketeers, who are skilled, resourceful and above all rewarding to work with. This role is all about the team and how you complete it.

If you seriously think this is the role for you, pack your gear and join us on the journey as the most influential and trusted state association of caravan manufacturing, lifestyle and tourism in Australia.

Applications are open for a limited time - closing Friday 17th October.

Let's be clear - this is not a hybrid role. You will be working from the office in West Melbourne 5 days a week!

How will you stand out? Attach a cover letter tailored to this role specifically. No cover letter, no consideration.

Start your career here and go anywhere!

Learn more about what we do:

www.caravanshow.com.au

www.rvmaster.com.au

www.ncitc.edu.au

www.caravantradexpo.com.au