Head of Growth - B2C Fintech

- Play a key hand-on leadership role in a tech-enabled growth business.
- Influence, shape and deliver to the marketing strategy and team culture.
- Drive measurable growth and impact through a data and AI lens.

Join one of Australia’s most successful and profitable scale-ups, powering growth across their sector.

Backed by strong performance and a proven business model that delivers seamlessly to customer needs, you'll be joining a business at the forefront of their product category. This is your chance to step into a career-defining leadership role where you’ll shape strategy, drive customer acquisition, and lead a high-performing team to deliver real impact.

If you thrive in a fast-paced, growth-focused environment and want to influence marketing at scale while still staying close to the action, this is the opportunity to take your career to the next level.

We are seeking a strategic, dynamic, growth-obsessed change-agent to lead a sizeable, diverse, high performing team ensuring every initiative is anchored in data-driven insights and delivers measurable outcomes. This pivotal role will shape and execute our customer acquisition and growth strategy, with the ultimate goal of driving ROI and amplifying brand impact.

The Impact You'll Make

• Develop and execute a growth marketing strategy to accelerate acquisition and strengthen brand equity.
  
  
• Lead integrated performance marketing campaigns across paid search, social, display, SEO, and programmatic.
  
  
• Drive marketing automation, email campaigns, and customer engagement initiatives to boost lifecycle value.
  
  
• Own and optimise a multi-million-dollar annual marketing budget.
  
  
• Analyse customer and campaign data to inform decision-making, optimise ROI, and deliver on KPIs.
  
  
• Oversee PR, media relations, and brand storytelling to enhance market visibility and credibility.
  
  
• Lead and develop a multi-disciplinary marketing team in a fast-paced, digital-first environment.
  
  

Skills And Experience That Make You Stand Out

• Senior hands-on marketing leadership experience, ideally in high-growth B2C, start-up or scale-up environments.
  
  
• Proven track record in customer acquisition, performance marketing, and growth strategies.
  
  
• Strong expertise in CRM, marketing automation, and digital channels.
  
  
• Commercially savvy with the ability to balance strategy and execution.
  
  
• Data-driven mindset with strong analytical skills.
  
  
• Curious, resourceful, and comfortable testing new ideas—including practical applications of AI.
  
  
• Exceptional leadership skills with experience managing large, cross-functional teams.
  
  
• The confidence to challenge traditional ways of thinking and inform the leadership team on strategies to drive growth.

This is your opportunity to make a significant impact in a role where performance and outcomes are highly visible. So if you're a growth-driven, data obsessed, commercially-minded marketing leader ready to make an impact – I’d love to hear from you.

Apply online or call Michelle Rubinstein at The Onset on 0413 463 043.