Company Overview:
Ferrada Pty Ltd is a South Australian-based engineering company established in 2017. Originally focused on the fabrication and installation of fencing products, the company has since grown into a diversified structural engineering provider. Today, Ferrada offers comprehensive steel structure solutions for residential, commercial, and industrial projects, including design, manufacturing, and on-site installation.

As we continue to expand our market presence and diversify our service offerings, we are seeking an experienced and strategic Marketing Specialist to join our Adelaide team. This role is ideal for a self-driven professional who thrives in a dynamic environment and is passionate about growing a brand through smart, data-informed marketing strategies.

Work Location:
Adelaide, South Australia

Salary:
Full-time
38 Hours/Week
$75,000 - $85,000

Key Responsibilities:

· Develop and execute integrated marketing campaigns to promote Ferrada’s full range of services—from fencing systems and retail products to complex structural steel solutions.

· Design and implement both digital and traditional marketing strategies, including SEO, SEM, social media, e-commerce platforms, email marketing, brochures, and participation in trade expos.

· Conduct market research to identify new business opportunities in target segments such as infrastructure projects, commercial builders, real estate developers, and emerging B2B and B2C markets.

· Work closely with the leadership team to align marketing goals with the company’s strategic development—particularly in B2B channels, multicultural markets, and cross-border business partnerships.

· Create compelling brand narratives, promotional campaigns, and digital content tailored for both B2B clients and B2C customers, as well as stakeholders and industry partners.

· Manage and expand external partnerships, including creative agencies, e-commerce platforms, local media, and supplier networks, to enhance visibility and lead generation.

· Track and analyze campaign performance, providing actionable insights to continuously improve marketing effectiveness and return on investment.

Requirements

· Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.

· Minimum 5 years of experience in marketing or brand strategy, preferably in construction, engineering, manufacturing, e-commerce, B2B or B2C sectors.

· Strong command of digital marketing tools and platforms (e.g., Google Ads, Meta Business Suite, e-commerce platforms, analytics tools).

· Demonstrated ability to plan and execute market expansion strategies—especially across multicultural, international, and mixed B2B/B2C markets.

· Ability to adapt marketing strategies across technical industries, B2B environments, and consumer-driven B2C sectors, with a focus on practical and creative campaign execution.

· Excellent verbal and written communication skills, along with strong project planning and organizational abilities.

· Proficiency in English; bilingual proficiency (particularly in an Asian language) will be considered an advantage.

· Experience collaborating with sales, product, design, and external contractors to achieve business growth targets.

Benefits:

· Be part of a growing and forward-thinking engineering company with a solid foundation and strong market reputation.

· Play a pivotal role in shaping the company’s public image and business development strategy.

· Enjoy a supportive work environment and long-term career development opportunities.

If you’re a marketing professional with a keen interest in industrial branding, strategic growth, and cross-border business development, we welcome your application. Please submit your resume and cover letter outlining your suitability for the role.