About Joy in Movement (J.I.M)

Joy in Movement is Australia’s first fully automated infrared workout experience — a fast-growing, fun, and forward-thinking fitness franchise. With a bold growth trajectory and a community-focused brand, we’re looking for someone just as ambitious to join our HQ team and help drive our marketing success across new and existing studios.

This is not your average marketing job. It's a people-first, fast-paced, and purpose-driven role where you’ll work across multiple studios, campaigns, and launch timelines. If you love variety, thrive under pressure, and want to be part of a brand that’s shaking up the fitness industry — we want to hear from you.

About the Role

We’re looking for a Marketing Coordinator to help bring our brand to life and support our franchisees across Australia. This is a growth marketing position with a unique mix of campaign coordination, franchisee support, creative execution, and performance tracking.

You’ll work directly with our Head of Growth, marketing partners, and franchisees to roll out high-impact campaigns, deliver monthly playbooks, and ensure each new studio launch is a success.

Key Responsibilities

Franchisee Marketing Support

Guide and support new franchisees through their pre-launch marketing campaigns, ensuring they follow our frameworks and get the best possible results.

Help franchisees transition into business-as-usual (BAU) marketing, providing monthly marketing playbooks with promotions, key messages, and local content ideas.

Act as the friendly, go-to marketing point of contact for our growing franchise network.

Campaign Coordination & HQ Marketing

Work closely with our agencies, creatives, PR partners, and internal stakeholders to help deliver national and local marketing campaigns.

Collaborate with our Projects & Fitouts team to align launch timelines with marketing plans.

Contribute to social media planning, content briefing, email campaigns, and lead generation activity from HQ.

Analytics & Optimisation

Compile and review marketing reports to provide insights and data-backed recommendations to improve performance.

Support with landing pages, funnels, and conversion optimisation for campaigns.

What We're Looking For

A confident people person – you’ll be the marketing face for our franchisees and thrive on collaboration.

1–3 years experience in marketing, ideally with exposure to fast-paced or franchise environments.

Solid understanding of Meta (Facebook/Instagram Ads) and digital marketing channels.

Familiarity with CRMs, email automation, landing pages, and basic conversion funnels.

Strong grasp of content marketing best practices – from planning to execution.

Comfortable pulling together performance reports, analysing data, and offering strategic insights.

PR knowledge or media coordination experience is a bonus.

Why Join J.I.M?

Be part of a fun, fast-growing, and supportive team redefining how fitness is delivered.

Play a key role in launching new studios across the country.

Room to grow – this is a career-building opportunity for someone wanting to do something different in marketing.

A vibrant culture that values energy, creativity, and collaboration.

Location: Rosebery, Sydney

Reports to: Head of Growth

Type: Full-Time

Start Date: ASAP

Find out more about J.I.M > https://joyinmovement.com.au/