Digital Marketing Specialist – Paid Media, SEO & Email Automation

About Us
Barman & Larder Hospitality Group operates some of Melbourne’s most iconic venues – Left Bank Melbourne, Flour Child, Metropolis Events, Melbourne Winery, The Valiant, The gnocchi project, and more in the pipeline. While our business is hospitality, our real focus is creating unforgettable customer experiences.

We’re looking for a Digital Marketer to take ownership of our digital growth channels across multiple venues. You’ll manage paid ads, SEO, landing page optimisation, and email automation - building a performance engine that drives bookings and revenue. Creative content is handled by our in-house team; your role is to strategise, execute, and optimise for growth.

The Role:
You’ll own and optimise all digital growth channels across the group, including:

Google & Meta Ads – campaign creation, targeting, optimisation, and reporting.

SEO – on-page, off-page, keyword strategy, and technical SEO.

Landing pages – builds and conversion rate optimisation (CRO).

Email marketing – execution of EDM campaigns and automation flows (welcome, nurture, abandoned cart, post-booking, re-engagement).

Analytics & dashboards – reporting on ROAS, conversions, CPL, and performance insights.

Tracking & integrations – ensuring campaigns are measured accurately across channels.

Who You Are:

Degree or formal qualification in Digital Marketing, Marketing, Communications, or a related field.

Minimum 2 years’ experience in a digital marketing role.

Strong background in performance marketing (Google & Meta Ads).

Hands-on experience with SEO and conversion optimisation.

Skilled in email marketing platforms (Klaviyo, Campaign Monitor, Mailchimp, or similar) with proven ability to build automation flows.

Analytical, data-driven, and confident building dashboards and reports.

Organised and adaptable, able to manage multiple venues and priorities at once.

Why Join Us?

Work across a portfolio of iconic hospitality brands with exciting growth plans.

Directly impact bookings and revenue through digital performance.

Be part of a collaborative team with creative support already in place.

Opportunity to shape the digital roadmap as the group expands nationally.