Role type: Full Time, Continuing
Department: Advancement, Communications & Marketing
Salary: UOM 9 - $143,185 - $148,972 p.a. plus 17% super

• Lead cutting-edge SEO and SEM strategies, optimise paid social advertising, build out a programmatic strategies and drive data-driven marketing innovation

• Apply now to spearhead transformative digital marketing strategies that will revolutionise audience engagement and drive measurable outcomes at one of the world's leading universities
• Investing in you - benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

The University of Melbourne
We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

Your next career opportunity
As the Programmatic Search Manager at a prestigious university, you'll be at the forefront of developing and implementing innovative digital marketing strategies across search, social, and programmatic channels. You'll have the opportunity to lead a high-performing team, leverage advanced AdTech platforms, and drive data-driven decision-making to maximise marketing ROI. Your role will directly impact the university's global reach and engagement with key audiences, making this a pivotal position for those passionate about digital marketing innovation in higher education.

Your responsibilities will include:

• Develop SEO and SEM Strategies: Create and execute comprehensive plans to improve organic search visibility and drive qualified traffic.
• Lead Paid Social Advertising: Oversee social paid media and programmatic campaigns across various platforms.
• Drive Data Governance: Establish and enforce policies to ensure ethical and compliant use of data in digital advertising.
• Optimise AdTech Stack: Provide continuous improvement opportunities across demand-side platforms and other programmatic tools.

You may be a great fit if:

You are a strategic digital marketing leader with extensive experience in SEO, SEM, and programmatic advertising, a track record of driving measurable outcomes, and a passion for leveraging data and technology to enhance marketing effectiveness in higher education.

You may also:

• Have a postgraduate qualification in Marketing, Science, IT, Advertising, or Business Administration.
• Demonstrate proven ability to lead and develop high-performing digital marketing teams.
• Show extensive experience managing end-to-end digital advertising campaigns across multiple channels.
• Possess in-depth knowledge of AdTech platforms and programmatic buying techniques.

For further information please refer to the attached PD.

What we offer you!
We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfillment, including:

• Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being

• Progressive, considerate leave provisions to empower your work-life balance

• Salary packaging and access to a range of discounted services including Bupa health insurance

• Health and well-being services including a leading Employee Assistance Program

For more information check out our benefits page!

Your new team - Advancement (University Communications & Marketing)
University's Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University's communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

Be Yourself
The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. We are committed to creating an inclusive and equitable workplace where all individuals feel valued, respected, and have the opportunity to thrive regardless of gender identity, ethnicity, sexual orientation, disability, age, being a parent or having caring responsibilities.

The University of Melbourne is committed to fostering a barrier-free and inclusive recruitment process. We are dedicated to providing reasonable adjustments for candidates throughout the application and interview stages, including accessible document formats and alternative application methods. To discuss your specific requirements, please feel free to contact Bec Tucker - 0478 269 660 or send an email titled 'Reasonable Adjustments' to [email protected]. You can find more information for applicants requiring reasonable adjustments on our Careers website: https://about.unimelb.edu.au/careers

Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

For further information, including our 2023-2027 Indigenous strategy please visit -https://about.unimelb.edu.au/reconciliation/murmuk-djerring

If you are a member of an Aboriginal and/or Torres Strait Islander community and would like any support, please feel free to contact our Indigenous Employment & Development team via email at [email protected].

Working at the University - what you need to know
This role requires the successful candidate to maintain a Working with Children Check The successful candidate can apply for the WWCC as part of the onboarding process. In the case the selected candidate doesn't have a valid Working with Children Check, they will be able to apply for the WWCC as part of the initial onboarding procedures.

Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.

Join Us and unlock your career potential!
Is this the perfect opportunity for you? Apply today! Including the following documents:

• Resume

• Cover Letter outlining your interest and experience

Please note that you are not required to respond to the selection criteria in the Position Description.

If you have any questions regarding the recruitment process, please feel free to contact Walid via email at [email protected], ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

If you have any particular questions regarding the job please follow the details listed on the Position Description.

Applications close: ​Monday the 8th of September 2025 11:55 PM Australian Eastern Standard Time (AEST) / Melbourne time zone.

Position Description: JR-002682 Programmatic and Search Manager PD .pdf