Job Title: Digital Marketing Manager and Content Specialist

Who we are:

Trofeo Estate is a family-owned boutique vineyard and winery in Dromana, on the Mornington Peninsula, and is seeking a Digital Marketing and Content Specialist to join our tight-knit team dedicated to quality, creativity and continual growth.

Join us to showcase our unique story to the world!

As our Digital Marketing and Content Specialist, you’ll craft compelling content and execute innovative digital marketing strategies to promote Trofeo Estate’s winery, restaurant, and events. You’ll work closely with our team to highlight our organic and biodynamic practices, award-winning wines, and farm-to-table dining experiences, all while engaging our audience across digital platforms.

This Part-time Role (no less than 16 hours per week) offers flexibility with days and hours to suit the ideal candidate.

Responsibilities of the Role

Social Media Account Management:

Develop and manage engaging content for social media (Instagram, Facebook, etc.), website, email campaigns, and digital ads, showcasing our wines, dining, and events.

Manage and grow our online presence, ensuring brand consistency and alignment with our values of premium wine and hospitality.

Monitor engagement, respond to comments/messages, and grow the audience.

Analyse performance metrics and adjust strategies accordingly.

Create visually appealing multimedia content (photos, videos, blogs) to tell the Trofeo Estate story, from vineyard to table.

2. Create Visual Assets and Collateral:

Design graphics, videos, and other visual content for social media, websites, or campaigns using Canva

Ensure brand consistency across all visual materials.

Create marketing collateral like brochures, flyers, or digital ads.

Working alongside the Estate owner to create designs for bottle labels

Photography:

Capture high-quality images for social media, websites, or marketing campaigns.

Edit photos to align with brand aesthetics.

Potentially manage photoshoots (e.g., product photography, team headshots, or event coverage).

Digital Marketing:

Design and create email campaigns using platforms like Mailchimp, Flodesk, Sevenrooms or similar

Plan and execute digital marketing campaigns to drive cellar door visits, restaurant bookings, wine club memberships, and event attendance.

Manage email lists, segmentation, and automation workflows.

Track email performance (open rates, click-through rates) and optimise campaigns.

Plan and execute digital marketing campaigns to drive cellar door visits, restaurant bookings, wine club memberships, and event attendance.

Collaborate with the cellar door, restaurant, and events teams to align content with seasonal promotions and special events

What you will bring:

Personal Attributes: A can-do attitude with attention to detail.

Qualifications: Degree in Marketing, Graphic Design or Similar.

Experience: 1 – 3 years of experience in a similar role with a portfolio of prior work presented as part of the interview process

Social Media Expertise: Proficiency with platforms such as Instagram, Facebook, META, YouTube

Graphic Design: Experience with design tools

Photography: Skills in shooting and editing photos ideal

Email Marketing: Familiarity with EDM platforms and best practices for email campaign management.

Copywriting: Ability to craft engaging captions, posts, and email content.

Analytics: Understanding of KPIs like engagement rates, click-through rates, and conversions.

Time Management: Ability to juggle multiple tasks (content creation, posting schedules, campaign management).

Highly Desirable: Experience with Vinyl Printing and WordPress. Trofeo Estate runs its own printing and vinyl printing with a ROLAND XR-640. Experience with this type of medium would be an advantage.