Marketing and Social Media Specialist

Australian Mobile Food Vendors Group (AMFVG) is looking for a proactive, enthusiastic and creative Marketing and Social Media Specialist/Lead to join our Melbourne-based team on an initial 6-month contract (with the potential for extension).

AMFVG owns and operates Where the truck app, The Food Truck Park, and many more brands that are highly successful in the mobile food truck scene.

We’re seeking someone with a passion for food, events and digital storytelling – someone who thrives in fast-paced environments, can juggle multiple projects, and is just as comfortable behind a camera or Canva file as they are running a content strategy.

As a group we strive to ensure that on-line messaging is clear, impactful, on-trend and relevant to our target audiences. AMFVG are looking for a candidate that will grow our industry to the next level with multiple venues and national operation.

About the Role:

This is a dynamic, hands-on role for a creative thinker with a sharp eye for detail and a passion for storytelling. As a key decision-maker in our marketing efforts, you’ll shape and execute impactful campaigns across our growing portfolio of brands. From content creation and social media strategy to event marketing and digital design, you’ll play a pivotal role in elevating our presence and connecting with food lovers across Melbourne and beyond.

This is a 6-month contract role designed to cover a current vacancy – and we’re looking for someone who not only fills the gap but has the drive and vision to grow with us as new opportunities arise within the company.

Key responsibilities:

· Communicate and market our brands, including strong copywriting, to range of audiences.

· Own the social media strategy and provide performance insights through regular monitoring and reporting across all platforms.

· Develop, schedule, and execute engaging social media content aligned with brand voice and campaign objectives.

· Grow our event participation through targeted marketing campaigns while liaising with PR agency, media partners and sponsors.

· Create event themes, Pitch documents for event organisers and work with on-site staff to manage activations.

· Lead and execute promo and marketing campaigns for the AMFVG group and our events that operate weekly.

Develop innovative and strategic branding for new and established Melbourne To join our team:

· Demonstrated experience in social media and managing many channels at once.

· A positive, can-do attitude, with a self-starter approach and a passion for problem-solving

· Previous success with marketing via Facebook and Instagram, Wordpress, Mailchimp, Google Analytics and SEO would be desirable.

· A minimum 3 years' experience in a similar social media or marketing role.

· Proven design skills using Adobe Creative Suite (Illustrator, Photoshop) and Canva

· Excellent communication skills, with the ability to confidently engage with multiple stakeholders across teams and partnerships

· IT savvy, with knowledge of UX/UI principles, mobile apps, and content management systems, and a proactive mindset to continuously learn and evolve

· A keen eye for branding and content aesthetics

· Strong project management and multitasking skills with the ability to manage multiple campaigns and deadlines with ease

· Tertiary qualifications in marketing and/or communications.

· A passion for the Melbourne food scene and a genuine love for street food culture

· Only Australian Residents can be considered.

To apply please email a brief cover letter outlining why you're perfect for the role, along with your CV.

· food trucks.

· Collaborate with internal stakeholders and support a small team of consultants

· Coordinate multiple projects at once and deliver to tight deadlines

· Be responsible for monitoring marketing spend, ensuring every dollar drives value and supports impactful, cost-effective promotion.