El Plan PTY LTD is a dynamic company with a strong presence in Australia, Europe, and Latin America, specializing in event production and hospitality. Better known for our events and festivals such Vive Latino, El Plan Events, and Mico Fest, we had represented international artists and produced events and festivals during the last 7 years. We also ran various dining venues across Brisbane

We are dedicated to delivering high-quality cultural and entertainment experiences. Currently we are looking for an experienced Marketing Specialist to enhance our brand’s visibility, drive audience engagement and support our diverse business operations.

About the Role

We are seeking a strategic and results-driven Marketing Specialist to develop and execute marketing initiatives that increase brand awareness, customer engagement, and business growth. The ideal candidate will bring fresh ideas, strong analytical skills, and a deep understanding of multicultural marketing, particularly in reaching diverse audiences, including those with an interest in Latin culture.

Key Responsibilities Develop, manage, and optimize marketing strategies that drive brand positioning, customer acquisition, and audience retention across our event production and hospitality sectors.

Working hand in hand with the advertising agencies, Plan, control advertising and promotional campaigns across digital, and social media platforms.

Identify opportunities for brand expansion.

Build and maintain a strong and consistent brand image through compelling storytelling, content creation, and targeted outreach.

Establish and maintain partnerships with media outlets, influencers, sponsors, and key industry stakeholders.

Develop marketing materials, manage public relations efforts, and oversee communication strategies that enhance our brand reputation.

Monitor marketing performance metrics, analyse campaign effectiveness, and provide data-driven recommendations to optimize future strategies.

Support the sales team with marketing initiatives that enhance customer relationships and drive business opportunities.

Key Requirements

Minimum 3-5 years of experience in marketing, advertising, or public relations, preferably within the event production, hospitality, or entertainment industries.

Strong understanding of multicultural marketing strategies, with the ability to create inclusive and engaging campaigns.

Experience in digital marketing, content strategy, and social media management.

Excellent project management skills with the ability to manage multiple campaigns simultaneously.

Proficiency in marketing tools, analytics platforms, and CRM software.

Strong communication and interpersonal skills to effectively collaborate with internal teams and external partners.

A passion for cultural experiences and entertainment, with knowledge of Latin American culture being a plus.

Ability to work in a fast-paced, dynamic environment and adapt to industry trends.

Why Join Us?

Be part of a growing international company with a diverse and vibrant team.

Work on exciting projects that connect communities through cultural and entertainment experiences.

Enjoy a competitive salary and superannuation benefits.

Gain opportunities for career development and professional growth in a dynamic industry.

If you are a creative and results-oriented marketing professional looking to make an impact, we want to hear from you!

How to Apply:
Send your resume and a cover letter outlining your experience and suitability for the role to [email protected]

Join us in shaping unforgettable experiences across Australia and beyond!