1 x Fixed Term - Full Time position (until 31 December 2027 with the possibility of extension and/or permanency)

To work with us, you must be an Australian or New Zealand citizen, permanent resident or have a valid visa with relevant work rights for the term of the appointment.

The Organisation

Lotterywest is uniquely the only Government owned and operated lottery in Australia. We have supported the community for over 90 years with the purpose to operate a responsible and sustainable lottery that leaves an enduring positive impact for WA.

Lotterywest is also the employing agency for Healthway, the only State Government department dedicated to health promotion. For over 30 years, Healthway has funded projects and research to inspire Western Australians to live healthier lives.

About the Role:

The Digital Marketing Specialist (internally known as Senior Digital Marketing Officer) is responsible for strategically planning, executing and optimising marketing communications across a broad range of digital channels, ensuring alignment to the broader media strategy, and contributing to the organisations business and brand objectives.

Key areas of focus include:

Digital campaign performance and optimisation

Digital Content Strategy and Planning

Marketing Communications

Stakeholder management and engagement

About you, you have:

Experience planning, executing and optimising multiple marketing projects across various digital channels

Specialised knowledge of digital marketing systems and tools, including Google Analytics, Website CMS, SEO, SEM, Digital CRM and Marketing Automation.

Experience developing visual and written content for a broad range of brands and audiences, across a variety of digital channels and platforms

Strong analytical skills to interpret data, generate concise reports, and translate insights into actionable strategies.

Strong communication and people skills to effortlessly build relationships and collaborate with stakeholders at all levels.