We’re on the lookout for the next superstar leader to take the reins at BFT Labrador and help shape the future of our studio; an experienced, high-energy coach who’s ready to step up and be the next face of our studio.

If you’re passionate about fitness, a natural leader and thrive on hitting goals (and helping others do the same), this is your chance to make an impact.

What makes you the right fit?

You’re not here for a 9-to-5 grind, you’re here to build something incredible. You want to lead a team, grow a community and help members achieve more than they ever thought possible.

Sales and growth don’t scare you, they excite you. You love the challenge of driving membership growth, hitting targets and celebrating big wins.

You live and breathe fitness. Coaching, building connections and creating memorable member experiences are second nature to you.

You are a high energy morning person who can hype up the room to encourage and motivate and create positive vibes.

Leadership is in your DNA. You know how to inspire a team, lead by example and create an environment where your team and members thrive.

You’re not afraid to roll up your sleeves, tackle challenges and grow with the studio.

The Role: Lead, Inspire, Thrive

As a leader in our studio, this role isn’t just about managing day-to-day operations – it’s about being the heartbeat of BFT Labrador. You’ll not only lead a team, but you’ll set the pace, push the limits and create an unforgettable experience for our members. We’re not looking for someone who’s comfortable just checking off tasks; we want someone who can inspire, elevate, and drive results.
On average, you will be working 20-25 hours on the floor and the rest of your time focusing on onboarding new members and retaining current members. We need someone who has equal passion for sales as they do coaching. We will provide any tools & resources that you need to succeed.

Here’s what you’ll be doing:

Lead by Example – Be the coach everyone looks up to with your passion, presence, reliability and drive.

Own the Ops – Keep things running like clockwork, from rosters to day-to-day logistics and planning events.

Grow the Community – Drive memberships, elevate retention and ensure every member feels like a VIP.

Create Killer Content – Show off our vibe, results and community across social platforms.

Fuel the Culture – Keep the energy high, the vibes strong and the community thriving.

Live the Brand – BFT isn’t just what you do—it’s who you are. Be the heart of the studio.

What’s in it for you?

Competitive Package: Generous Base Salary + Super + bonuses.

Free BFT membership for you and your significant other - because you deserve to feel as good as you make others feel.

Growth Opportunities: Learn from and collaborate across our BFT network. We’re committed to your personal and professional development.

Supportive Team Environment: We’re all about building each other up, celebrating wins and working together towards shared goals.

What you’ll do:

Deliver an exceptional member experience: Coach with confidence, create a vibrant community atmosphere and ensure every member feels supported and inspired.

Drive business growth: Lead the charge on sales, retention, partnerships and the uptake of key programs (like our 8-Week Challenge).

Lead and collaborate: Partner with the Owner to align on goals, manage day-to-day operations and nurture a positive, high-performing team culture.

What we’re looking for:

Management Experience: Preferably at least 2 years in a leadership role in the fitness industry.

Qualifications: Minimum Cert III & IV in Fitness (Strength & Conditioning experience or a Ba. Exercise Science is a bonus, as is nutrition).

Certifications: Current First Aid & CPR certification.

Proven Performer: A track record of smashing sales, growth and retention targets.

People Person: Outgoing, reliable and passionate about connecting with others.

Growth Mindset: You’re always looking for ways to improve, learn and achieve more.

Leadership: You know how to manage teams, foster a positive and high-performing culture, and get the best out of people.

BFT Experience: Not essential, but if you’ve got experience as a BFT Coach, we’ll be even more excited.

Performance Expectations:

Achieve consistent membership growth and retention targets.

Deliver standout member experiences.

Build a vibrant, inclusive community that keeps people coming back for more.

If this sounds like the perfect fit for you, we want to hear from you.

Ready to lead the way? Send us your CV and Cover Letter. Bonus points for a quick intro video sent to us on Instagram. Let’s do this.