Marketing Manager – Visitor & Experience
Full-time | Hybrid work | Melbourne-based

At Exhibitions & Events Australia (EEA), we thrive on innovation, collaboration, and a customer-first mindset. We’re on the lookout for a Marketing Manager – Visitor & Experience to lead the charge in developing and delivering marketing strategies that drive visitor attendance, elevate our event experience, and support the growth of our shows nationwide.

This is a pivotal role in the team, working across some of Australia’s best-loved consumer events — including the Home Show, MindBodySpirit Festival, and CollectFest. You’ll oversee visitor acquisition campaigns, content development, ticketing systems, and on-site experience delivery. If you’re organised, creative, data-driven and love the buzz of live events, we want to hear from you.

What you’ll need to succeed:

2–3 years marketing experience, preferably in event, consumer or audience growth marketing

Strong skills in EDM marketing, audience segmentation, and CRM (Zoho experience a bonus)

Experience briefing and collaborating with media agencies on traditional and digital campaigns

Confidence in managing junior team members and external suppliers

Strong reporting, analysis, and campaign optimisation skills

A collaborative, hands-on approach with a passion for continuous improvement

Your responsibilities will include:

Develop and deliver the visitor marketing strategy for all events, in collaboration with the Marketing Director

Lead a small team of Coordinators to execute paid, email and digital marketing campaigns that grow event attendance

Manage ticketing platforms and processes to ensure a seamless customer experience

Analyse and report on campaign performance to continually improve visitor acquisition and retention

Work closely with our Digital Marketing Consultant and agency partners to align messaging and media delivery

Collaborate with event teams to develop visitor features and onsite experiences that drive engagement

Provide on-site event support including marketing, ticketing, and customer service coverage

Maintain and optimise visitor-facing websites and digital guides to ensure accuracy and engagement

What’s on offer:

Competitive salary + super

Flexible hybrid working arrangement (3 days in-office, 2 days from home)

Industry-leading wellbeing program for all employees

Interstate travel opportunities to attend our national events

A friendly, high-performing team that values innovation and collaboration

The chance to shape how thousands of Australians experience our events

Ready to help shape unforgettable experiences across some of Australia’s most iconic consumer events?
Apply now and join a team that turns ideas into action — and events into lasting memories.