• Ongoing full-time position
• Location negotiable across regional NSW LLS offices
• Salary starting from $125,693 per annum + super
• Grow your exceptional media career where you live!

Why we need you!

At Local Land Services (LLS), we believe offering our staff opportunities where they can shine in a working environment they enjoy. We value teamwork and are always looking for people to help move our business and community relationships into the future. See Local Land Services for more details on what we do.

What will you be responsible for?

Are you a media savvy professional with a passion for storytelling and a knack for turning complex ideas into compelling, plain-English content? Local Land Services is on the hunt for a dynamic Senior Media Advisor to join our team and amplify the impactful work we do alongside the NSW Government. This is your chance to step into a role where you’ll develop and orchestrate media activities that spotlight our initiatives, craft engaging media materials including press releases and strategic pitches, and provide sharp, actionable advice on everything from high stakes issues to exciting opportunities. Working under the pressure of tight deadlines and shifting priorities, you will thrive in a fast-paced environment and love the challenge of making technical topics accessible to everyone.

What will you need to do this role?

Overview of day-to-day:

• Plan and execute media activities and events that showcase the Department's impactful work
• Craft high-quality media releases, responses, strategies, and pitches, ensuring clear and concise messaging that resonates with target audiences
• Offer sound advice on media relations, events, and initiatives, supporting the Department's communication goals
• Proactively identify media opportunities and address contentious issues with a steady hand
• Monitor media channels to stay ahead of the curve and keep the Department informed about key trends and issues
• Build strong relationships with internal and external stakeholders, fostering a collaborative and efficient communication environment.

Note: After-hours, on-call, and weekend work may be required on occasion.

Our ideal candidate will be someone who has:

• A solid track record of delivering high-impact media campaigns and communication materials
• The ability to develop and execute effective communication plans tailored to specific audiences
• Excellent interpersonal skills to collaborate effectively with diverse stakeholders.

In this role, you’ll be the go-to person for responding to media enquiries, proactively spotting risks and opportunities, and keeping a finger on the pulse of media channels to stay ahead of the curve. You’ll build and nurture a network of relationships with internal teams, industry players, media reps, and even the Minister’s Office, ensuring collaboration is at the heart of everything you do. Expect to roll up your sleeves for media monitoring, reporting, and evaluating coverage, all while delivering insights that shape our approach.

You’ll juggle tight timeframes, provide thoughtful solutions in a high-volume setting, and tailor your work to meet the diverse needs of our stakeholders while managing shifting priorities. We’re looking for someone with extensive experience in journalism or media relations, a proven track record of delivering multi-channel communication projects, and the ability to engage with agricultural experts, ministerial advisors, and media pros alike. If you’ve got the skills to translate complexity into clarity and the drive to build strong, collaborative partnerships, we’d love to hear from you.

Applying is Easy!

If this role sounds ideal to you, simply submit your resume and a brief cover letter (2 pages Max) outlining how your skills and experience match what we need.

Closing Date: Tuesday 13 May 2025 @ 11:55pm

To learn more about the role, please contact Matthew Burgess, Manager Media, Local Land Services via [email protected] or 0473 771 945. You can also download the role description.

What to Expect Next

Once you submit your application, you’ll receive an email confirmation. After the advertisement closes, all applications will be reviewed by the hiring manager and selection panel. If shortlisted, you may be invited to an interview—this could be in person, over the phone, or via video. You may also be asked to complete role-related tasks, such as a written assessment, skills test, or psychometric assessment. Reference checks will be conducted for candidates progressing to the final stages.

The successful applicant may also be required to undergo a police check, health assessment, and other relevant checks as part of the recruitment process.

Recruitment Process Adjustment

If you require adjustments in completing your application, interviewing, completing any pre- employment testing, require information in an alternative format, or otherwise participating in the recruitment process, please let us know so we can assist. Send an email to [email protected] or contact the hiring manager listed below for a confidential discussion.

About Us: Together, we re DPIRD

The New South Wales Department of Primary Industries and Regional Development (DPIRD) protects, supports and develops primary industries and regional economies.

Collectively we support strong and sustainable agriculture, forestry, fishing and mining industries, and regional economies. We actively manage our natural assets: our lands and soils, minerals, waterways and oceans, vegetation and forests.

The department brings together:

• Local Land Services
• NSW Resources
• Agriculture and Biosecurity
• Fisheries and Forestry
• Regional Development and Delivery.

With nearly 5,000 employees, and 75 per cent of the DPIRD team living and working in regional NSW, we are embedded in the regions we serve.

Diversity, equity and inclusion are central to the Department of Primary Industries and Regional Development. We are committed to fostering a workplace where everyone has the opportunity to thrive, reflecting the rich diversity of the communities we serve. We actively encourage individuals of all backgrounds – including but not limited to; gender, age, ethnicity, race, cultural heritage, disability, religion and sexual orientation to submit an application. We strive to ensure that every stage of the recruitment process and overall employee experience is accessible, welcoming and free from barriers.

Learn more about the benefits of joining our diverse and talented DPIRD team.

Additional Information

A recruitment pool may be created for ongoing and temporary roles of the same role or role type that may become available for filling over the next eighteen months.