
SEO/SEM Specialist – Strategy, Delivery, and Client Impact
Koben Digital
Posted 15 days ago
Koben Digital is hiring an experienced SEO/SEM professional to shape and deliver performance marketing campaigns for clients across Australia and international markets. You’ll work across strategy, execution, optimisation, and reporting, driving measurable growth and real outcomes.
This isn’t a role for someone learning the ropes. We need someone with agency experience who’s confident managing campaigns, presenting to clients, and translating data into clear decisions. You’ll join a cross-disciplinary team focused on quality delivery, not churn.
Key Responsibilities
Strategy & Execution
Plan and implement SEO and paid search campaigns for government, non-profit, and commercial clients.
Client Engagement
Present strategies and performance insights clearly, helping clients understand and act on what matters.
Campaign Management
Set goals, manage budgets, and refine campaign delivery to improve outcomes.
Technical SEO
Run audits, identify issues, and apply best practices for indexing, structure, schema markup, and performance.
Paid Search
Launch and manage campaigns in Google Ads and Microsoft Ads, with a focus on ROI and clarity.
Reporting & Insights
Create structured, meaningful reports, spotting patterns, interpreting the data, and making proactive recommendations that tie to client goals.
Tools & Tracking
Use platforms like Google Analytics, Microsoft Clarity, Tag Manager, Looker Studio, Search Console, AHREFs, Screaming Frog, and SEMrush to track performance, gather insights, and validate changes.
Sales Support
Assist with performance marketing scopes and contribute to proposals for new and existing clients.
Continuous Improvement
Stay current with SEO/SEM trends, algorithm changes, and emerging tools, including AI-driven developments, to improve client results.
About You
3+ years of hands-on SEO/SEM experience
Agency experience is required, you understand how to juggle multiple clients and stay accountable
Strong analytical mindset, you enjoy interpreting data and making it actionable
Confident communicator who can explain strategies, numbers, and outcomes clearly
Strategic yet detail-oriented, you balance the big picture with practical delivery
Familiar with HTML/CSS and CMS platforms like WordPress or Umbraco, while you won’t implement code directly, you’ll work closely with our technical team to ensure recommendations are actioned
Organised, self-directed, and accountable
Why Join Koben?
We’re a digital agency with a reputation for quality work, smart thinking, and strong partnerships.
You’ll join a team of 18, including UX, devs, project managers, and leadership, all in the same office.
SEO and SEM are a growing focus, this is your chance to shape the offering and build something meaningful.
We work with purpose-driven organisations, government departments, and respected Australian and US brands.
What Success Looks Like
Campaigns are reported clearly and regularly, with actionable insight, not just data
Organic visibility, traffic, and conversions improve in line with well-planned strategies
Clients trust your recommendations and understand the value you bring
SEO/SEM delivery becomes a core strength of the agency, supported by your work
Ready to lead and shape the future of SEO at a growing agency?
We’re looking for an SEO leader to join our in-office team on the Gold Coast. If you’re ready to take ownership and drive strong results, send us your resume and a short cover letter outlining your key SEO wins and leadership strengths.
To apply, send your CV and a short cover letter to [email protected].
We’re looking to hire quickly for the right person.
Please note:
This is an in-office role based on the Gold Coast.
Offshore or recruiter applications will not be considered.
About Koben Digital
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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