About Our Client

Our client plays a vital role in the delivery and management of essential public services across Victoria. With a strong focus on sustainability, community engagement, and operational excellence, the organisation works at the intersection of infrastructure, the environment, and public trust. Their communications team helps shape public perception and supports a strong reputation through effective media and public relations strategies.

About The Role

As Senior Media Advisor, you will contribute to building and protecting the organisation's brand and reputation by driving proactive media engagement and responding to emerging issues with professionalism and speed. Reporting to the Manager, Media and Reputation, you'll work as part of a fast-paced, collaborative communications team focused on strategic storytelling, proactive Public Relations, and issues preparedness.

This role is a unique opportunity to influence how the public understands and values essential public services through traditional and earned media. It requires strategic media planning, strong relationships with journalists and stakeholders, and a sharp eye for reputation management.

Key Responsibilities

Lead and implement proactive media and Public Relations strategies to drive positive coverage and public sentiment.

Maintain a rolling calendar of Public Relations activities, prepare media materials, and pitch stories to targeted media outlets.

Respond to media enquiries with clear, accurate, and timely statements, ensuring spokespeople are well-prepared.

Monitor media activity in real time, prepare daily reports and flag emerging issues or opportunities to leadership.

Participate in a rotating on-call roster, contributing to effective incident and issues response protocols.

Soft Skills

Strong written and verbal communication skills, with the ability to translate complex information into media-friendly language.

Excellent interpersonal and relationship management skills, particularly with media contacts and internal stakeholders.

Sound judgement and the ability to manage sensitive issues with discretion and professionalism.

Highly organised, deadline-focused, and capable of working under pressure in a dynamic team environment.

Adaptive, proactive, and calm when responding to emerging media situations.

Desirables

Tertiary qualifications in communications, public relations, journalism, or a related discipline.

Experience in media or public relations within large or complex organisations.

Familiarity with government or utility sector communications practices.

Skills in media monitoring tools and analytics reporting.

Understanding of risk and reputation in a public-facing, regulated environment.

To apply, please submit your application no later than 12:00pm (midday) on Monday 21 April 2025.

Our client values diversity and is committed to creating an inclusive workplace that reflects the community it serves. Applicants from all backgrounds and experiences are encouraged to apply.