About Us

McCartney Family Funerals is Brisbane’s highest-rated funeral home, known for our care, compassion, and unwavering commitment to families during life’s most difficult times. As a family-owned and operated organisation, we pride ourselves on authentic service, strong community connection, and innovation in the way we deliver funeral care.

We’re now looking for a strategic and data-driven Marketing & Growth Manager to join our team and help drive the next phase of our growth — across both at-need and pre-need services.

The Opportunity

This newly created role will take ownership of McCartney Family Funerals’ marketing performance, strategy, and lead generation. You’ll work closely with the Managing Director and our creative team to drive market share, increase ROI, and position the business as the leading provider in our region.

What You’ll Be Doing

Develop and implement a comprehensive, data-informed marketing strategy across all channels

Plan, manage, and report on marketing campaigns to grow brand awareness, at-need leads, and pre-need contracts

Track and optimise key metrics (CPL, conversion, traffic, engagement, ROI)

Coordinate creative direction with our in-house Content Creator and Graphic Designer

Manage relationships with external SEO and PPC consultants, ensuring performance accountability

Collaborate with internal teams and leadership to align marketing with business goals

Contribute to local community engagement initiatives and events

What You’ll Bring

Minimum 4 years’ experience in a marketing role, with at least 1 year in a leadership or campaign management capacity

Proven ability to develop and execute marketing strategies that drive results

Ability to interpret complex data sets to inform marketing strategies and optimise campaigns in real time

Strong understanding of digital marketing tools, including SEO, SEM, Google Analytics, Meta Ads Manager

Experience in campaign planning, reporting, and budget optimisation

Excellent communication and stakeholder management skills

Creative thinking and a passion for brand storytelling with Expertise in storytelling that conveys empathy, dignity, and hope to connect with grieving families and communities

Ability to thrive in a fast-paced, values-driven environment

What We Offer

Competitive Base Salary + Super

Performance bonuses tied to tangible business outcomes

Flexible working options (WFH 1–2 days per week)

Professional development and career growth opportunities

A role with purpose, in a business that makes a difference every single day

Ready to Apply?

Submit your resume and a short cover letter outlining your experience and how you’d help us grow. We can’t wait to meet you.