
Content & Social Marketing Expert – Men’s Fashion
The Lifestyle Co
Posted 10 days ago
About Us
We are a bold and growing men’s fashion brand focused on high-quality, style-forward pieces that speak to modern masculinity. We’re expanding across two distinct brands and looking for a creative, driven and fashion-savvy Content & Social Marketing Expert to take our storytelling and social presence to the next level.
Role Overview
As our Content & Social Marketing Expert, you’ll be the creative force behind the visuals, stories, and social media presence of our two brands. You’ll plan, produce, and execute content that resonates with our target audience across Instagram, Facebook, TikTok, and YouTube. You live and breathe content creation, understand visual hooks, and know how to spark conversations, not just clicks.
Key Responsibilities
Content Creation & Production
Write, plan, design, and shoot high-quality photo and video content
Create original content series aligned with each brand’s tone and audience
Develop engaging visual hooks and storytelling formats that perform on social media
Manage, plan, and engage with influencers and gifting for content.
Shoot lifestyle and product content both in the studio and on location
Assist in e-commerce product photography and video for launches and product drops
Social Media Management
Manage daily posting across Instagram, TikTok, Facebook, and YouTube
Plan and execute platform-specific strategies to grow engagement and followers
Create and schedule Stories, Reels, Shorts, and behind-the-scenes content
Respond to community engagement and foster a loyal, active audience
Brand Storytelling
Craft stories that reflect the values and lifestyle of the modern man
Ensure all content aligns with brand identity and narrative vision
Collaborate with the design and product teams to bring campaign stories to life
Analytics & Optimization
Monitor performance metrics and adjust strategy accordingly
A/B test creative formats and posting times
Keep up-to-date with trends, platform changes, and competitor insights
Key Skills & Qualifications
Proven experience in content creation for fashion, lifestyle, or e-commerce brands
Strong visual storytelling skills with an eye for detail and style
Solid experience in filming and editing video content for social media
Excellent photography and on-set production skills (including lighting and framing)
Deep understanding of video and visual hooks that capture attention in the first 3 seconds
Experience managing and growing brands across Instagram, TikTok, Facebook, and YouTube
Passion for men’s fashion and a good understanding of current trends
Excellent communication, writing, and planning skills
Software & Tools You Know Well
Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator)
CapCut, Final Cut Pro, or similar mobile-first video editing apps
Canva or other social design tools for fast-paced content creation
Meta Business Suite, TikTok Business Center, YouTube Studio
Later, Planoly, or similar social scheduling tools
Google Drive, Notion, Slack for collaboration and planning
Bonus Points If You Have:
Experience in influencer marketing or UGC sourcing
Background in fashion styling or fashion direction
On-camera confidence (for occasional hosting or voiceover)
Drone or gimbal shooting capabilities
Why Work With Us?
You’ll be joining a creative-led fashion team with big ambitions and a loyal following. We value creativity, hustle, originality, and community. This is your chance to build and shape the voice of two strong men’s fashion brands, from concept to execution.
To Apply:
Send us your portfolio, showreel or social handles, and a short note on why you’re perfect for this role.
About The Lifestyle Co
This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.
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