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Content & Social Marketing Expert – Men’s Fashion

The Lifestyle Co
Haymarket, NSW
A$55,000-$65,000 p/a
Marketing & Communications → Digital & Search Marketing
Full-time
On-site

Posted 10 days ago


About Us
We are a bold and growing men’s fashion brand focused on high-quality, style-forward pieces that speak to modern masculinity. We’re expanding across two distinct brands and looking for a creative, driven and fashion-savvy Content & Social Marketing Expert to take our storytelling and social presence to the next level.

Role Overview
As our Content & Social Marketing Expert, you’ll be the creative force behind the visuals, stories, and social media presence of our two brands. You’ll plan, produce, and execute content that resonates with our target audience across Instagram, Facebook, TikTok, and YouTube. You live and breathe content creation, understand visual hooks, and know how to spark conversations, not just clicks.

Key Responsibilities

Content Creation & Production

Write, plan, design, and shoot high-quality photo and video content

Create original content series aligned with each brand’s tone and audience

Develop engaging visual hooks and storytelling formats that perform on social media

Manage, plan, and engage with influencers and gifting for content.

Shoot lifestyle and product content both in the studio and on location

Assist in e-commerce product photography and video for launches and product drops

Social Media Management

Manage daily posting across Instagram, TikTok, Facebook, and YouTube

Plan and execute platform-specific strategies to grow engagement and followers

Create and schedule Stories, Reels, Shorts, and behind-the-scenes content

Respond to community engagement and foster a loyal, active audience

Brand Storytelling

Craft stories that reflect the values and lifestyle of the modern man

Ensure all content aligns with brand identity and narrative vision

Collaborate with the design and product teams to bring campaign stories to life

Analytics & Optimization

Monitor performance metrics and adjust strategy accordingly

A/B test creative formats and posting times

Keep up-to-date with trends, platform changes, and competitor insights

Key Skills & Qualifications

Proven experience in content creation for fashion, lifestyle, or e-commerce brands

Strong visual storytelling skills with an eye for detail and style

Solid experience in filming and editing video content for social media

Excellent photography and on-set production skills (including lighting and framing)

Deep understanding of video and visual hooks that capture attention in the first 3 seconds

Experience managing and growing brands across Instagram, TikTok, Facebook, and YouTube

Passion for men’s fashion and a good understanding of current trends

Excellent communication, writing, and planning skills

Software & Tools You Know Well

Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator)

CapCut, Final Cut Pro, or similar mobile-first video editing apps

Canva or other social design tools for fast-paced content creation

Meta Business Suite, TikTok Business Center, YouTube Studio

Later, Planoly, or similar social scheduling tools

Google Drive, Notion, Slack for collaboration and planning

Bonus Points If You Have:

Experience in influencer marketing or UGC sourcing

Background in fashion styling or fashion direction

On-camera confidence (for occasional hosting or voiceover)

Drone or gimbal shooting capabilities

Why Work With Us?
You’ll be joining a creative-led fashion team with big ambitions and a loyal following. We value creativity, hustle, originality, and community. This is your chance to build and shape the voice of two strong men’s fashion brands, from concept to execution.

To Apply:
Send us your portfolio, showreel or social handles, and a short note on why you’re perfect for this role.


About The Lifestyle Co

Haymarket, NSW, Australia

This company does not have any further information provided at this time. We encourage you to research the company by searching for them to learn more about the company or role in question before applying.

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