Integrated Marketing Lead

📍 Location: Flexible (Brisbane, Sydney, Canberra, Melbourne, Hobart) | 💼 Full-time

Are you a marketing leader who loves turning strategy into high-impact campaigns? Ready to manage a national portfolio and a talented team with purpose at its core? 💙

At Diabetes Australia, we’re seeking an Integrated Marketing Lead to drive the delivery of national, multi-channel marketing programs. You’ll be at the helm of a dynamic, growing team — setting strategy, leading campaign execution, and ensuring marketing efforts are aligned, coordinated, and deliver real results.

Key responsibilities:

Lead marketing strategy and execution across national campaigns, program communications, journey-based marketing, and segmentation-driven initiatives.

Oversee the annual campaign calendar, aligning marketing activity with Diabetes Australia’s strategic priorities.

Manage cross-functional collaboration with internal programs, digital teams, and content teams to ensure seamless planning and rollout.

Act as a senior liaison for key programs including NDSS, My health for life, KeepSight, Fundraising, and more — ensuring stakeholder alignment and campaign prioritisation.

Manage, coach, and develop a team of marketing and communications professionals, fostering a high-performing, collaborative environment.

Oversee performance, reporting, and campaign evaluation with a strong focus on continual improvement and data-led optimisation.

Embed repeatable frameworks and best practices across campaign delivery to scale capacity and reduce duplication.

Who we’re looking for:

A marketing leader with 7–10+ years' experience, including 3–5 years in campaign or program leadership roles.

Proven expertise managing integrated campaigns across paid, earned, owned, and shared media channels.

Strong people leadership skills — you know how to build, mentor, and inspire high-performing teams.

Confident working with senior stakeholders and cross-functional teams in complex environments.

Excellent communication, briefing, prioritisation, and project management skills.

Data-driven and outcome-focused — you use insights and reporting to continually refine and elevate campaign performance.

Tertiary qualifications in marketing, communications, or a related field.

Bonus points if you also have:

Experience leading large-scale campaigns within health, NFP, education, or corporate sectors.

Proficiency using analytics tools to track, report, and evaluate campaign effectiveness.

You’ll be part of a trusted, values-driven organisation that’s committed to improving lives and reducing the impact of diabetes across Australia. You’ll have the freedom to make an impact, lead a strong team, and deliver work that truly matters.

Ready to lead purpose-driven marketing at a national scale? We'd love to hear from you. 🚀

At Diabetes Australia, we value diversity and inclusion. We encourage applicants from all backgrounds, including those living with disability, returning to the workforce, or from underrepresented communities. Let’s make a difference together ✨

Please note: a National Police Check will be required for this role. Thank you.