Woods & Co. Recruitment has partnered with a category-defining beverage company shaking up the way the world thinks about wine — ‘without alcohol’. Created in Melbourne and scaling fast, they blend culinary creativity with premium ingredients and are now available in 15+ countries (and growing rapidly to 30). As one of the fastest-growing names in the non-alc drinks space, backed by a high-performing team, we’re now looking for a forward-thinking CFO to take this start up through scale up.

With headquarters in Melbournes South-East, operations across Australia, the US, and the UK, and a bold expansion into Europe, this is a brand that doesn’t just follow the rules — it redefines them.

About the Role:
We’re not looking for your typical CFO. This is a strategic and operational partner role — someone who can bring financial discipline, creative problem-solving, and a hands-on attitude to fuel our clients scale-up story. You’ll be working closely with the Founder/CEO and CGO, helping shape the future as they prepare for further capital raises, expansion into new markets, and set the business up for a potential global exit.

This is your shot at getting the keys to the castle — a front-row seat in one of Australia’s most exciting emerging brands.

What’s in it for you:

• $200K - $220k + Super/Benefits + Bonus (10% global target) + equity options
• Be part of one of the biggest success stories in Australian consumer brands
• High-growth, high-impact role reporting directly to the founder & CGO
• A brand on a mission, backed by serious results and serious ambition
• Lead a global team across AUS, US, UK, ASIA (and soon, Europe)
• One day WFH — this is an in-office, sleeves-rolled-up kind of role
• Real involvement in future M&A, global manufacturing, and capital strategy

Your Impact:

• Bring structure, smarts, and serious thinking to a start-up to scale-up journey
• Own financial strategy, forecasting, budgeting, and scenario modelling
• Lead investor relations, fundraising, and work closely with the founder on capital rounds
• Implement creative funding strategies — from trade finance to debt facilities
• Support international setup: Europe expansion, OS manufacturing, compliance
• Work directly with tax firms across 3 countries and oversee multi-entity reporting
• Optimise supply chain, stockholding, and ERP decisions (Unleashed → SAP coming)
• Build and improve our financial stack: Xero, Gusto, and future ERP integrations
• Guide global tax planning (AUS/US), grants (EMDG etc), and health/401K oversight
• Lead and mentor the finance team: Finance Manager, US counterpart & others
• Own performance metrics, D&D materials, and board-ready packs
• Drive export strategy, manage trade complexities, and keep cash flowing smartly
• Partner on key commercial decisions: pricing, global expansion, and manufacturing

What We’re Looking For:

• CA/CPA or equivalent with 5+ years in senior finance roles
• Experience in scaling high-growth consumer brands (FMCG, DTC, premium food & bev ideal)
• Entrepreneurial mindset — not just a numbers person, but a commercial thinker
• Confident working across time zones (US early calls, UK late ones)
• Open to travel and ideally experienced in AUS & US markets (UK/Europe a bonus)
• Strong knowledge of banking, trade finance, and investor management
• Able to work closely with the board, investors, and shareholders
• Emotionally intelligent, collaborative, and not afraid to play “bad cop” when needed
• Experience managing legal and M&A matters (bonus)
• Comfortable building from scratch, running lean, and making big things happen
• No corporate lifers — we need someone hands-on, scrappy, strategic, and savvy
• Experience building a diverse leadership team
• Some manufacturing exposure is a big plus
• Familiar with Coles/Woolworths dynamics is nice to have
• Understands people, performance, and the real metrics that drive growth
• Not afraid to ask “why not?” and build creative workarounds when needed
• Brings a bit of dog — grit, drive, and conviction to lead through chaos and growth

If you're as passionate about this position as we are then please don't delay and APPLY NOW! We are interviewing immediately. For a confidential discussion please contact Xavier on 0439 565 880 OR [email protected]

Woods & Co Recruitment is committed to creating a positively diverse and inclusive workforce which values all backgrounds and experiences. We do not discriminate and encourage applications (no matter age or status) from Aboriginal and Torres Strait Islander people, people from culturally and/or a linguistically diverse background, all members and genders of the LGBTQI community and people with disability.