About the Company

A bold new entrant in the confectionery space, set to shake up the Australian market with a fresh take on fun, flavour, and quality. With strong global backing and big ambitions, they’re building a standout brand from the ground up – and looking for an experienced and passionate Head of Sales to lead the charge.

Position Summary

Reporting to a visionary CEO as the Head of Sales, you’ll play a pivotal role in launching their new confectionery brand into the Australian market. You will be responsible for driving revenue growth, building key retail relationships, and laying the foundations for a national sales structure. This is a tenacious opportunity for a commercially driven leader who thrives on creating and executing sales strategies from the ground up in a dynamic, fast-paced environment.

Key Responsibilities

Market Entry & Channel Development: Lead the go-to-market rollout across grocery, retail, convenience, wholesale, and independent channels.

Customer Engagement: Secure listings with major national and regional retailers; develop and manage key customer relationships.

Sales Strategy & Execution: Design and execute short- and long-term sales strategies, pricing models, and promotional plans.

Team Building: Recruit, train, and lead a high-performing sales team to support national growth.

Sales Operations: Implement systems and processes for pipeline management, sales forecasting, performance tracking, and CRM.

Budget & Revenue Management: Set sales targets, monitor performance, and manage P&L for the sales function.

Reporting & Insights: Deliver clear, actionable reports and insights to the CEO on sales performance and opportunities.

Key Requirements

7+ years in sales leadership roles within FMCG, ideally within confectionery, snacks, or similar product categories.

Proven experience launching new brands/products successfully into the Australian market.

Strong commercial acumen and negotiation skills.

Deep understanding of the Australian retail and wholesale landscape, including major retailers and route-to-market models.

Track record of building and scaling sales teams.

Hands-on, agile, and execution-focused leadership style.

Excellent communication, relationship-building, and influencing skills.

Bold ambition and unstoppable energy

On Offer to You:

Greenfield opportunity to shape a Global company entering the Australian market.

Competitive salary package with performance-based incentives.

A Vision of Sustained Growth

National scope with the flexibility to build your own team and structure.

Fuel your ambition under visionary leadership — this is your moment to shape something remarkable and be a part of a truly great success story.

If you're ready to turn potential into performance and lead something extraordinary, please submit your resume and cover letter. We look forward to discussing how you can contribute to the business.

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