This is not just another marketing manager role!

This is an opportunity to work in a flexible, open-minded environment where your creative marketing ideas will be listened to and given a chance to prove themselves.

It’s a hands-on, all-rounder role. It’s an amazing opportunity for someone who’s looking to lead the marketing strategy for a dynamic, growing business.

A bit about us

We’re a young, private higher education provider offering university-level courses, such as the Bachelor of Cyber Security. We pride ourselves on being different to the big, old-school universities – we’re different, and we’re looking for someone who can think differently as well. We’re after a creative, enthusiastic individual who can help us take our marketing to the next level.

Are you up for the challenge?

Key responsibilities

Strategic marketing planning

· Develop and execute marketing strategies to drive brand awareness, leads, sales and student retention

· Oversee and manage a marketing budget, ensuring optimal allocation across all channels

· Continuously refine marketing tactics based on market trends and business goals

Domestic lead generation and conversion

· Collaborate with domestic sales teams to ensure marketing efforts generate qualified leads and revenue growth

· Manage email automation designed to nurture leads and turn them into students

· Overseeing digital advertising and other initiatives to drive lead generation

· Ensure marketing partners deliver on-time and within budget, meeting pre-set KPIs

Agent acquisition and engagement

· Growing awareness of and preference for AIBI Higher Education among trusted educational agents

Brand awareness and conversion optimisation

· Lead AIBI Higher Education’s social media strategy, community management and content creation

· Develop and execute innovative ideas that grow awareness of AIBI Higher Education as a trusted education provider

· Enhance AIBI Higher Education’s website content and Conversion Rate Optimisation

Supporting student engagement and retention

· Plan and execute strategic initiatives that enhance the student experience, working closely with various teams

Management and collaboration

· Work closely with senior leadership to align marketing initiatives with business objectives

· Collaborate with sales, admissions and academic teams to maximise marketing effectiveness

· Present detailed marketing performance reports and insights to company stakeholders

· Plan and support regular events (both online and offline), including orientations, conversion events, agent trainings, engagements, workshops etc

· Develop and maintain a structured marketing calendar of activities.

· Understand and align marketing activities according to country-specific dynamics - Think Global act local approach

· Engage regularly with agents, students and the alumni community to strengthen brand recall, value and brand association.

· Provide active support to the International Student Recruitment team with marketing materials, digital initiatives, photo shoots and feedback collection.

· Support sales initiatives like business visits with marketing visibility as required.

Key skills & experience

Required:

· 5+ years’ experience in marketing, with at least 3 years in the educational industry

· Proven track record of developing creative marketing campaigns that grow leads and drive conversions

· Advanced proficiency in using email marketing and social media tools

· Demonstrated ability to build and executive effective marketing strategies

· Exceptional written and spoken communication

Preferred

· Passion for growth marketing and creative marketing strategies

· Experience with using Meshed, WordPress and HubSpot

· Expertise in data-driven marketing, including A/B testing and performance analysis

· Experience working for a private education provider

· A degree in marketing, business or a related field

What we offer

· Competitive salary package

· The opportunity to be part of a young, dynamic organisation

· Flexible working arrangements that balance working from the office and from home

· When you’re in the office, work from a Sydney CBD campus conveniently close to central station

· A results-driven company culture that values innovation

If this role sounds like you and you’d like to drive your career to new heights, apply now!