Masuta Bros Logistics is an experienced Australian-owned logistics business delivering freight Australia-wide. Founded in 2016, we began serving regional Queensland and have since expanded our operations to deliver interstate across Australia. Our journey has been shaped by early challenges, helping us establish strong values, build trust, and form lasting partnerships. Today, we offer a national, personalized service connecting our partners with their customers nationwide.

Job Overview:

As a Marketing Specialist, you will play a crucial role in developing and implementing marketing strategies to promote Masuta Bros Logistics' services across Australia. You will analyze market trends, develop targeted campaigns, and engage with key stakeholders to drive business growth.

Key Responsibilities:

• Identify market opportunities and develop strategies to expand our reach in the logistics sector.
• Plan, coordinate, and execute marketing campaigns to promote our services to new and existing customers.
• Conduct market research and analyze industry trends to support business development.
• Develop and manage digital marketing initiatives, including SEO, SEM, and social media campaigns.
• Collaborate with internal teams to enhance brand positioning and create marketing materials.
• Maintain and develop relationships with industry stakeholders, partners, and media contacts.
• Evaluate the effectiveness of marketing campaigns and optimize strategies based on performance data.
• Organize and participate in industry events, trade shows, and networking opportunities.
• Oversee the creation of promotional content, including advertisements, newsletters, and case studies.

Skills and Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 3 years of experience in marketing, preferably in logistics, supply chain, or related industries.
• Strong knowledge of market research techniques, digital marketing strategies, and branding.
• Proficiency in social media management, Google Analytics, and marketing automation tools.
• Excellent communication and stakeholder engagement skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Salary and Benefits: Salary Range: $80,000to $100,000, depending on experience and qualifications..