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Pay-per-click (PPC) Specialist

Neilson Financial Services
Perth, WA
A$87,000-$92,000 p/a + super
Marketing & Communications → Digital & Search Marketing
Full-time
On-site

Posted 27 days ago


At ThinkBait, we don’t just run PPC campaigns—we shape the future of performance marketing for Neilson Financial Services. If you’re a data-driven expert who thrives in fast-paced, high-stakes environments, this is your chance to work on large-scale, global campaigns in one of the most competitive search verticals.

Why Join Us?

  • Cutting-Edge PPC – Work on high-budget campaigns across Google & Microsoft Ads in international markets.
  • Growth & Learning – Learn from top industry professionals and stay ahead with cutting-edge tools and training.
  • Work Your Way – Enjoy flexibility while being part of a dynamic, supportive, and innovative team.
  • Competitive Rewards – Strong salary package, generous holiday allowance (25 days), and exciting career growth opportunities.

What You’ll Do

  • Manage & optimize PPC campaigns (Google & Microsoft Ads) across the UK, Canada, and Australia.
  • Analyze performance data to identify trends, opportunities, and areas for improvement.
  • Write and optimize compelling ad copy to maximize CTR, Quality Score, and ad relevance.
  • Implement smart bidding strategies (Target IS, TROAS, TCPA) to improve efficiency.
  • Ensure compliance by managing ad copy changes through the sign-off process.
  • Collaborate with marketing teams to enhance landing page performance and campaign tracking.
  • Report & present insights on key campaign KPIs using dashboards and reports.

What You Bring

  • 3+ years of PPC experience in a high-volume B2C or agency environment.
  • Google Ads expertise (essential), with Bing Ads experience as a bonus.
  • Strong keyword research and audience segmentation skills.
  • Proficiency in Google Analytics (GA4 preferred), Looker Studio, and Excel/Google Sheets.
  • Experience with Google Ads scripts & automation is a plus.
  • Excellent communication, problem-solving, and analytical skills.
  • A high-energy, innovative mindset and the ability to thrive in a fast-moving industry.

Ready to Elevate Your PPC Career?

If you’re a results-driven PPC expert ready to push the boundaries of digital marketing, we want to hear from you!

Apply now and be part of a team that’s redefining success in performance marketing.


About Neilson Financial Services

Sydney, NSW, Australia
Insurance & Superannuation
501-1000 employees

At Neilson, we’re dedicated to helping families secure financial protection for their loved ones with a range of life insurance options.

We have evolved from our origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market. This is reflected in our locations worldwide. Today, in addition to our UK operations, we have offices in the USA, Canada, Ireland and Australia.

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