Did you know?

The mission of the Australian Federal Police is to provide dynamic and effective law enforcement to the people of Australia. It provides policing throughout Australia in relation to the prevention and detection of crimes against the Commonwealth, its laws and integrity, and community police services to the Community of the ACT.

Working for the AFP provides you with a diverse and rewarding career. Whether you immerse yourself in a position on the frontline, or provide critical operational or professional support, the work you do makes a big impact on the people of Australia.

We recognise your contribution to our workforce and offer generous remuneration and conditions including:

• Six weeks (30 days) of paid annual leave per year + additional paid Christmas stand down
• 4 extra days of mandatory rest leave per year
• 18 days of paid personal leave per year
• Generous superannuation of 15.4%
• 18 weeks paid Parental Leave for Primary Caregiver (and 11 weeks for Secondary Caregiver) + additional unpaid leave entitlements for up until 24 months from the child’s date of birth or placement
• Generous salaries and incremental salary progression governed by the AFP Enterprise Agreement
• Flexible and hybrid working arrangement that provides work/life balance
• Health & wellbeing services – with a focus on early intervention, education and prevention
• Access to ongoing training and professional development opportunities

What is the role?

Applications are sought from suitably qualified applicants wishing to be considered for the role of Senior Marketing Officer with the AFP.

Marketing Communication’s mission is to make the AFP a trusted, reputable household name and law enforcement employer of choice that makes our people united and proud.

As a Senior Marketing Officer you will identify and drive opportunities to promote the AFP to the broader Australian community. You will be a progressive and creative thinker, aligning brand initiatives to business needs and desired outcomes. You will work collaboratively with a range stakeholders and vendors to bring marketing initiatives to life, within budget, timeframes and delivered to an exceptional quality.

Marketing Communications is responsible for market research; raising awareness and understanding the AFP and its role within the community; promoting the AFP as an employer of choice and attracting a diverse range of applicants to the agency.

The section works in partnership with AFP Strategic Communications, Corporate Communications, Media and other internal business areas to deliver these services.

You will play a pivotal role in contributing to a positive workplace culture through collaboration with colleagues, mentoring junior team members, maintaining a results focus for broader team success, and respecting and valuing the different perspectives and talents of colleagues, internal and external stakeholders.

What will you do?

As Senior Marketing Officer you will:

• Lead marketing initiatives to raise the AFP profile to make it a household brand and an employer of choice.
• Analyse the market and seek opportunities to build and enhance understanding of the AFP.
• Support the implementation of a long-term brand strategy, outreach/event plans and marketing campaigns.
• Manage branding and attraction activities and projects.
• Plan and develop content for a range of external and AFP owned channels including website, newsletter, video, podcast and social media.
• Use strong writing skills to produce written content for a variety of different audiences.
• Manage media buying with the Australian Government contracted agency to plan, deliver and evaluate paid advertising campaigns.
• Establish, build and manage relationships with internal and external stakeholders and provide marketing communications advice and support for AFP members and Executive.
• Plan, facilitate and attend a range of internal and external events with a variety of industry partners.
• Analyse and optimise marketing performance, providing detailed reports on key metrics to drive continuous improvement.
• Work with suppliers to deliver a range of marketing collateral including merchandise, banners, digital artwork, brochures, presentations, video and posters.
• Supervise, train and mentor junior team members.
• Assist the Team Leader with budget, reporting, compliance, and procurement.

Essential Requirements

• You must be an Australian Citizen at the time of application.
• A Negative Vetting 1 (Secret) security clearance or the ability to obtain one.
• Tertiary education qualifications in communications, marketing, public relations or extensive experience relevant to the role.
• Minimum of 5 years' experience in a like or related field.
• Proven experience in marketing or media landscape (with a focus on digital developments) and the ability to leverage these for innovative and effective campaign delivery.
• Ability to be flexible and dynamic in response to changing priorities.
• Strong stakeholder engagement and communication skills with the ability to manage and build relationships with diverse and complex stakeholder groups.

Desirable Requirements

The following skills and/or experience would be highly regarded:

• Digital Marketing
• Content Marketing
• Event Management
• Media and Public Relations
• Campaign Management, especially in recruitment and attraction context

Additional Information

• This position is an AFP Band level 6.
• This advertisement is to fill a current non-ongoing vacancy for a period of 12 months and an ongoing vacancy. It will also be used to create a merit pool for future ongoing or non-ongoing vacancies as they arise over the next 12 months.
• The role is located in Canberra, ACT and applicants are expected to be based in Canberra.

Commitment to Diversity & Inclusion

At the AFP we value the different perspectives, approaches and lived experiences of our people, and recognise that our collective intelligence and diversity is what makes us stronger. As such, we encourage applications from people from all walks of life, including people from culturally and linguistically diverse backgrounds, First Nations people, women, the LGBTQI community and people with a disability.

Contact Officer: Liz Anderson,

Contact Officer Phone: +61 (0)2 51269676,​

Contact Officer Email: [email protected]

Applications Close: 11:59pm (AEDT) 03/04/2025