About the Role

The Content Creator / Social Media Manager (SMM) will be responsible for capturing the overall culture and vibe of our brand, translating it into content and engaging and growing our community. Our team lives and breathes our brand of Luxury Grunge and the Content Creator will drive this throughout our entire content strategy.

The SMM is a content-creating machine who can balance highly engaging and polished content, with keeping content flowing daily across a multitude of platforms, being sure each piece of content suits the relevant platform.

This role will also manage the UGC and brand partnerships with our community and organise and participate in various events.

This is a full-time on-site role for a Content Creator / Social Media Manager located in Brisbane (North Lakes), QLD.

The Social Media Manager will be responsible for managing social media video capture and editing, social marketing across various channels, communication, content strategy and calendar management, event promotion, product launch content, social media optimisation (SMO), and writing to enhance Jericho Australia's online presence and engagement.

You must be excellent at video capturing, editing, and using AI and other editing platforms to enhance the content production quality.

Responsibilities

• Creation and management of the entire social media content calendar, planned and documented and presented to the MD and Marketing Manager monthly
• Mapping out of the content strategy to suit the wider brand strategy
• Social media content creation across various platforms, with each piece of content adapted to suit the platform it is on (e.g. long form for youtube, stylised for Instagram, authentic for TikTok, etc)
• Grow the audience and engagement across all platforms with content, engagement, reach outs, genuine connections and brand language.
• A strong focus on video content, with high quality editing skills required.
• Daily content created, scheduled and posted
• Written captions and posts to suit the brand and compliment the content.
• Investigating and presenting on ways AI can be used effectively in the business
• Ensure content is SEO-friendly (for blogs, YouTube, and websites).
• Use hashtags, keywords, and metadata to improve reach.
• Follow best practices for video, image, and text formats.
• Track content performance using KPIs (likes, shares, CTR, etc.).
• Analyse audience demographics and behaviour.
• Adjust strategy based on insights and trends.
• A/B test different content formats and approaches.
• Work with brands for sponsorships, affiliate marketing, or collaborations.
• Partner with other creators for co-branded content.
• Coordinate with marketing teams to align content with campaigns.
• Outsource tasks like video editing, design, or writing when needed.