Social Media Content Creator

About us
The Marshmallow Co. is the TikTok viral marshmallow company and the world’s most popular handmade, gourmet marshmallows! We make marshmallows in over 40 different flavours and ship them all over the world. We have over 4 million followers on social media, who regularly watch us make, cut, and play with marshmallows. Through our social media content we strive to entertain our followers with various styles of video. We love sharing our marshmallows with the world and are on the lookout for someone who will love it as much as we do!

Check us out on TikTok, YouTube, or Instagram @themarshmallowco to see what you'll be doing as our Content Creator

About the role

We are expanding our content team and are seeking a talented and passionate content creator to join our team and help us reach new customers and build brand awareness across our social media channels, primarily TikTok, YouTube, and Instagram. You will be responsible for developing engaging and creative content that showcases our products and resonates with our audience. Working directly with our Co-Founder and our content team, this is the perfect opportunity to learn on-the-job and help shape our social strategy and personality!

This role is based in Wyong on the Central Coast of NSW and working on site is essential.

What you’ll be doing:

You'll be making satisfying viral videos!

Develop, write, and produce highly engaging short-form and long-form video content for TikTok, YouTube, and Reels, including but not limited to product demonstrations, challenges, and behind-the-scenes insights

Film, edit, and schedule content across the various platforms

Build upon the existing community with our audience through creative and compelling storytelling, call-to-actions, and engaging visuals

Work alongside internal teams to host live streams and film content for videos, stories, etc

Monitor and analyse social media performance metrics to make data-driven decisions to improve our content strategy and develop new ways of growing and reaching new customers

Stay up-to-date with the latest trends, challenges, and viral content, using this knowledge to inform content strategies

Work with other creators on collabs and partnerships

Manage social media accounts and interactions

About you
You are an experienced content creator with an understanding of marketing strategies and are passionate about what we’re doing. You have:

1+ years experience in video content creation for TikTok or YouTube:

Proven track record of creating engaging video content on TikTok, Instagram Reels, or YouTube Shorts.

Passionate about TikTok and YouTube, you love to have fun and stay on top of trends

You're comfortable both behind and in front of the camera

Proficiency in video editing software (Capcut is fine!)

Strong understanding of social media platforms, algorithms, and best practices

Exceptional creativity, storytelling, and visual communication skills

Understanding of videography/photography/lighting

Ability to work in a fast-paced environment, meet tight deadlines, and multitask

Strong attention to detail

Excellent communication and collaboration skills

Experience in eCommerce is a bonus

A growth mindset

Location
This role will be based out of our HQ in Wyong, NSW

How to apply

Please apply with your CV, cover letter and a portfolio/link to your previous work.

Even if you don’t tick all the boxes, we’d love to know how your skills and experience can transfer!

Please provide links to videos you have made or your TikTok/YouTube account. Your application will not be considered without this