• Make an impact at an organisation that makes a difference
• Rare opportunity at an influential national NFP
• Develop and implement a new CRM strategy
• Up to $125k (inc super) package
• Flexible hybrid 50% WFH / 50% WFO in the city

Develop and implement a CRM marketing strategy to make a big impact in an organization that mixes purpose with financial services. ASFA – the voice of super – is looking for a Marketing CRM Lead to work with our small but perfectly-formed marketing team as we enact our new strategy.

You will be responsible for developing a data-led strategy to leverage our existing CRM data-base, and expand it to deliver a fresh, new, personalised, member-first digital marketing. Working with our Marketing Lead and the rest of the team, you will drive revenue growth in our pivotal Learning and Events teams.

As the peak body for superannuation, ASFA plays an important role in supporting our members from across the superannuation sector with research, advocacy, education and collaboration to help Australians enjoy a dignified retirement.

If you’re looking for the chance to bring your digital marketing and CRM skills to make a big difference in an exciting and meaningful sector, apply now.

Specific knowledge & skills required

• Proficiency in CRM Platforms with in-depth knowledge on managing and optimising system performance and data. Experience with Microsoft Dynamics preferred.
• Expertise in creating and managing email campaigns using CRM tools, including automation, workflows, segmentation and testing.
• Knowledge and expertise in LinkedIn, particularly in segmenting different populations relevant to ASFA.
• Strong skills in analyzing CRM data to generate insights and actionable recommendations, including opportunities for revenue streams in key areas including courses, conferences and events.
• Experience with CMS including WordPress. Working knowledge of HTML an advantage.
• Proficiency in using reporting tools to share with key stakeholders to inform decision making, particularly related to segmentation-specific marketing activities and service offerings.

Essential:

• Bachelor's degree in Marketing, Business, Information Systems, or a related field
• Proficiency in CRM software, email marketing tools, analytics platforms, and reporting tools.
• Wordpress

Desirable:

• Experience in the financial services or superannuation sector
• HTML

Please Note

Due to the anticipated number of applicants for this opportunity, only shortlist candidates will be contacted.

Closing Date: Friday 28 March