Sydney Markets is home to the largest Fruit, Vegetable, and Flower Market in the Southern Hemisphere, driving over 3 billion dollars in economic activity each year through our 2,000 shareholders. With 6,000 people working on site daily, Sydney Markets is a critical link in Australia's food supply chain, ensuring that fresh produce reaches over 7 million Australians every day.

Are you an energetic and passionate marketing professional looking for your next challenge?

About the Role

Paddy’s Markets is seeking a Paddy’s Marketing Coordinator to execute campaign rollouts, social media management, content creation, events and activations coordination, and stakeholder engagement to promote Paddy’s Markets Flemington and Haymarket as must-visit destinations.

Reporting to the Paddy's Marketing Manager, this role will support Paddy’s, located in both Flemington and Haymarket across the week.

Key Responsibilities:

• Assisting Marketing Manager in executing marketing campaigns that align with Paddy’s Markets’ strategic objectives.
• Manage, take ownership and grow the Paddy’s social media channels, including content planning, creation, content calendar, customer service and community engagement.
• Coordinate influencer collaborations, trader promotions, and campaign activations.
• Support the development of retail visual merchandising, on-site branding, signage, and promotional materials.
• Work closely with traders and stallholders to ensure effective participation in marketing initiatives.
• Assist in planning and running market activation events, including promotions, cooking demonstrations, entertainment, and customer activations.
• Monitor and report on campaign performance, social media metrics, and customer insights.
• Liaise with external agencies, media partners, and stakeholders to ensure seamless campaign execution.

Required Qualifications and Experience:

• Tertiary qualification in Marketing, Communications, Business, or a related field.
• Minimum 2 years' experience in a marketing role, ideally in retail, events, hospitality, or FMCG.
• Strong understanding of social media platforms, digital marketing, and content creation.
• Experience in coordinating events, activations, or promotional campaigns.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced environment and manage multiple projects.
• Proficiency in Canva, Adobe Creative Suite, or similar design tools is desirable.
• Photography and video editing skills are a plus.
• Flexibility and availability for occasional and planned weekend or evening events, bringing a can-do attitude to onsite activations.
• Experience working with market vendors, small businesses, or retail environments. (preferred)
• Familiarity with Google Ads, Meta Ads, TikTok, and email marketing tools. (preferred)
• Understanding of Sydney’s food, retail, and cultural scene. (preferred)
• Mandarin or Arab language proficiency (preferred)

Ready to Join Us?

To excel in this role, you’ll be keen to roll up your sleeves and be hands-on with the execution of our Paddy’s brand strategy. If you are passionate about championing Australian retail culture, promotions, events and interacting with people, we want to hear from you.

Apply now with your resume, and a cover letter clearly outlining your relevant experience to match the job requirements.