Performance Marketing Specialist

Drive results. Take ownership. Shape our growth.

ABOUT THE POINT DENTAL

Located in the heart of Point Cook, VIC, The Point Dental has been delivering exceptional dental care since 2013. We are passionate about creating a positive, relaxing environment for our patients while providing high-quality, compassionate dentistry. As we enter an exciting growth phase, we’re looking for a driven, results-focused marketing specialist to join our team and help us scale.

THE ROLE

We’re looking for a Performance Marketing Specialist who thrives in a fast-paced environment and is passionate about lead generation, SEO, and paid advertising. You’ll take ownership of our digital marketing strategy, working closely with our creative team to develop high-converting ad campaigns, engaging content, and data-driven strategies.

Beyond running paid campaigns, you’ll play a critical role in keeping our website optimized, crafting engaging email and event marketing campaigns, and exploring new digital opportunities to maximize our brand’s reach and conversion rates.

If you’re independent, proactive, and eager to take charge of marketing strategies that drive real results, this is the role for you.

RESPONSIBILITIES

• SEO & Paid Ads – Manage and optimize Google Ads, Meta Ads, and PPC campaigns to generate high-quality leads.
• KPI-Driven Strategy – Continuously test, tweak, and scale winning campaigns based on key performance metrics (CTR, conversions, ROI).
• Website Management – Keep our website updated, optimized for SEO, and conversion-focused.
• Event & Email Marketing – Develop targeted email campaigns and event promotions to nurture leads and retain customers.
• Creative Collaboration – Work with our content team to create engaging blog posts, ad copy, and email content.
• Personalised Marketing Strategies – Enhance the user experience across all digital touchpoints.
• Analytics & Reporting – Track campaign performance, analyze data, and provide insights for continuous improvement.
• Explore New Digital Channels – Experiment with SMS, push notifications, and remarketing to expand brand reach.

REQUIREMENTS

• 4+ years of experience in digital marketing, with a strong focus on lead generation, ideally in a healthcare or service-based industry.
• Proven success in driving high-quality leads through SEO and paid advertising.
• Hands-on experience with Google Ads, Meta Ads, SEO tools, and analytics platforms.
• Strong analytical mindset – ability to track, measure, and optimize campaigns for maximum ROI.
• Proactive and independent – always testing, improving, and adapting marketing strategies.
• Ability to collaborate with a creative team to develop compelling content and ad messaging.

BENEFITS

• Competitive salary + performance-based incentives—your results will be rewarded!
• Career growth opportunities in an exciting scale-up phase.
• Supportive, positive, and collaborative work environment.
• Exciting perks—team events, professional development, and more!

READY TO MAKE AN IMPACT?

Join a dynamic, purpose-driven dental team and take ownership of a performance-focused marketing strategy that truly delivers results.

Apply now and help us shape the future of dental care at The Point Dental!