Key Responsibilities

• SEO Strategy & Execution: develop, implement, monitor, and improve SEO strategies (including link building) to increase organic conversions and website traffic.
• Identify and supply content recommendations.
• Technical SEO & Site Optimisation: Conduct in-depth audits to identify issues inhibiting organic search performance.
• Ensure proper implementation of schema markup, canonical tags, hreflang attributes, and other technical SEO elements.
• On-Page & Content optimisation: Ensure proper implementation of schema markup, canonical tags, hreflang attributes, and other technical SEO elements. Ensure alignment with E-E-A-T principles and user intent. Optimise metadata, headings, internal linking structures, and content for improved rankings and visibility.
• Off-Page SEO & Authority Building: Conduct backlink profile analysis and develop strategies to enhance domain authority, coordinate digital PR and outreach campaigns to acquire high-quality, relevant links.
• Competitive & Market Analysis: Research and analyse competitors’ SEO strategies, content, and backlink profiles to identify opportunities and threats. Stay ahead of industry trends, algorithm updates, and emerging AI-driven search landscapes.
• Reporting, Analytics & Performance Monitoring: Track and analyse key SEO metrics, including organic traffic, rankings, conversions, and engagement, then report findings, insights, and recommendations weekly.

Who You Are

• An experienced SEO professional with at least 4 years of recent SEO experience, with a proven track record of delivering results.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Comfortable working with SEO tools like Google Analytics, Google Search Console, SEMrush, OpenAI, Gemini and AI-driven SEO platforms.
• Proactive, innovative, and eager to stay ahead of evolving SEO trends, including AI-powered search and emerging search platforms.
• Strong communication skills, capable of presenting complex SEO concepts to internal teams.
• A strategic thinker who understands how SEO contributes to the overall marketing mix and business growth.