THE AUSTRALIAN PROPERTY INSTITUTE (API)

The Australian Property Institute (the API) is the leading and contemporary membership organisation for property professionals that develops and supports their members to advise the community and business.

The API's primary role is to set and maintain the highest standards of professional practice, education, ethics and professional conduct for its members and the broader property profession. The API is committed to building and maintaining a strong base for the future of the property profession through broadening the expertise and knowledge of membership.

At the API, we strive to be the best at what we do, both in the eyes of our members and our people. We believe a healthy work-life balance can be highly motivating and productive. We aspire to be a tribe in every sense and support one another as we work collaboratively toward a common goal. By joining our team, you are joining us in our purpose to support and empower property professionals. At the API, you will always be learning and growing in a dynamic environment.

OPPORTUNITY

The Australian Property Institute is on the hunt for a Marketing Communications Officer to join our driven organisation. This position is a full time, ongoing position based in Melbourne.

Reporting to the Head of Marketing and Communications, you will be responsible for supporting the communications and marketing function and manage all communication channels, content management systems, social media and email marketing for the API.

Key responsibilities will include (but not be limited to):

• Assisting the Marketing and Communication department to develop and distribute member-centric communications, campaigns and advertisements
• Creating compelling copy and content across various channels such as social media, websites, emails, press releases, and advertising materials.
• Maintaining and updating the content management system, CRM, email marketing (Click Dimensions) platform, and SharePoint
• Publishing on various platforms, such as WordPress, learning management systems, social media channels etc
• Upholding brand guidelines, ensuring consistency in messaging, tone, and visual elements across all communication channels.
• Monitoring, analysing and reporting on the performance of campaigns and communication outputs using relevant metrics and tools.

Experience & Qualifications

Essential

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• Minimum 3 years’ experience in a similar role
• Proficiency in email marketing software (Click Dimensions), content management systems (CMS) and social media management tools
• Proficient written communication skills including strong proofreading, content creation and editing skills
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Well-developed interpersonal, written and verbal communication skills
• Ability to communicate with a diverse group of stakeholders, both internal and external
• Ability to work within a team environment as well as autonomously to achieve organisational goals
• Good process management and problem-solving skills with a flexible and adaptable approach to work
• Ability to meet deadlines and display initiative when organising and prioritising work

Desirable

• Knowledge of Microsoft 365 and associated products
• Familiarity with SEO practices and website analytics tools (e.g., Google Analytics)