Position
We’re looking for a creative and strategic Marketing, Social Media / E-Commerce Contractor to help grow our brand, engagement and sales. If you love digital marketing, storytelling, and food, this role is for you

Key roles and responsibilities:

Digital Marketing & Content Strategy

• Develop and execute an integtrated content strategy plan across various platforms (social media, website, blogs, email marketing).
• Manage and grow our Instagram & Facebook audience.
• Create engaging social media content – posts, reels, stories, collaborations, giveaways, blogs and develop EDM content plan.
• Develop partnerships with influencers, bloggers, and other brands aligned with San Elk’s values.
• Optimize website content for SEO and e-commerce growth.
• Manage paid advertising campaigns (Google Ads, Meta Ads).

Website & Sales Growth

• Increase web traffic, sales, and conversion rates.
• Reduce cart abandonment, increase basket size and improve customer journey.
• Plan and run promotions, giveaways, and upselling strategies.
• Web design feature improvements
• Implement SEO optimization site traffic and Google ratings, customer reviews .

Social Media Growth & Engagement

• Grow social media followers and increase engagement on Instagram, Facebook, Tiktok.
• Develop a style guide for branding, photography, and graphics.
• Plan and create engaging visual and written content and post regulalrly.
• Develop Instagram story/reels highlights, Linktree and web links for conversions.
• Expand storytelling beyond recipes—showcasing San Elk’s family story, ingredients, chefs, retailers, and team.
• Maintain a consistent brand voice that reflects San Elk’s values and mission.

Email Marketing & Customer Engagement

• Design and send monthly EDMs with fresh content.
• Ensure product pictures, pricing and product descriptions up to date.
• Promote new products, specials, brand updates and review copy where necessary.
• To maintain and ensure look and feel is on brand and constantly reviewed.

Marketing Strategy and Campaign Management

• Plan and oversee campaigns for product launches, promotions, and events.
• Work on projects and targeted winter campaigns
• Report on ROI for campaigns.

Reporting & Performance Tracking

• Provide monthly reports on key metrics and marketing impact.
• Analyze market trends and consumer insights to inform marketing initiatives.

Collation of recipes/images

• Link recipes across various platforms (Facebook, Tiktok, Pintrest and website)
• Organize and store recipes, images, and product photos in Word documents and Monday.com project management software.

What We’re Looking For:

Experience & Skills

• Some food experience working in FMCG industry (Fast Moving Consumer Goods) or a real passion for premium foods and digital marketing.
• Strong content creation skills (design, photography, video, writing).
• Proven ability to grow social media engagement.
• Experience with SEO, Google Ads, paid social media ads.
• Proficiency in Canva, Adobe Suite, Google Analytics, Wix and email marketing tools.
• Ability to understand a brand and how to drive it for brand and sales growth
• Knowledge of implementing digital marketing concepts such as SEO, social media, display and affiliate channels.
• Confidence in traffic analysis, reporting tools and optimisation.

Key Attributes

• Self-starter – takes initiative, works independently.
• Creative & strategic – balances ideas with data-driven decisions.
• Organized & deadline-driven – manages multiple projects.
• Collaborative & proactive – strong team player and excellent communication skills

The Ideal Candidate

• Graduate or self-taught digital marketer with 3+ years of experience.
• Excited to grow San Elk’s digital presence in a strategic and creative way.
• Passionate about food and health.
• Comfortable invoicing weekly for hours worked.
• Available for a weekly check-in meeting with the General Manager.

About San Elk
San Elk is a family-owned food manufacturing company creating high-quality, organic pantry staples. We use real, wholesome ingredients to bring natural flavors to every kitchen.

How to Apply

If you have experience in a similar role, we’d love to hear from you.

Click APPLY and attach your CV and a cover letter that tells us a little about you, your work experience and why you are applying for this job.

Please apply only via SEEK —do not reach out via social media, phone or our website.

Please note we are not accepting applications from recruitment consultants.

You must have the right to live and work full time in Australia to apply for this position.