Social Media & Content Manager – Part-Time (Parenting & Baby Sleep)

We are looking for a creative, driven, and organised Social Media & Content Manager to take ownership of our growing online presence. With over 300,000 followers across platforms, this role is an opportunity to continue driving engagement, community growth, and high-performing content.

This is a part-time role with flexibility and the potential to grow into a full-time position for someone who understands how to create engaging, trend-driven content while staying true to the brand’s message and expertise.

Key Responsibilities:

• Social Media Execution – Manage and execute a content strategy across Instagram, TikTok, Facebook, and Klaviyo (email) to drive engagement, brand awareness, growth, and sales.
• Content Planning – Manage and schedule a content calendar, ensuring a mix of educational, entertaining, and promotional content across all platforms.
• Content Creation – Develop a mix of high-quality content, including video content, carousel graphics, and captions that resonate with tired parents, and tailor content to better suit each platform.
• Video Creation & Editing – You’ll need to have the skills to film new content, as well as edit existing video content into new versions.
• UGC & Influencer Coordination – Write scripts for UGC creators, manage influencer collaborations, and ensure all external content aligns with brand messaging.
• Publishing & Scheduling – Organise and schedule content using Metricool, Meta Business Manager, and Klaviyo.
• Trend Research & Innovation – Stay ahead of viral trends, sounds, and formats to keep content fresh and engaging.
• Community Engagement – Monitor comments and inbox messages, responding to relevant questions and engaging with the audience.
• Ad Content Support – Repurpose high-performing organic posts into shorter, relevant creatives for paid social campaigns.

Who You Are:

• Social Media Expert – Experienced in creating viral content, using video editing tools like CapCut or similar.
• Creative & Proactive – Always generating new ideas, spotting trends, and improving content performance.
• Highly Organised – Skilled at planning, scheduling, and managing a content calendar efficiently.
• Understand the Parenting Space – Whether through personal experience or working in the industry - you understand the challenges and emotions of this audience and know how to create content that resonates deeply.
• Aligned with the Brand’s Sleep Philosophy – Willing to learn the core principles and ensure all content accurately represents the teachings and expertise of our brand.

This is a hands-on role where you will take full ownership of social media execution, ensuring content is both effective and aligned with the brand’s mission.

To apply, please submit your resume along with examples of social media content you’ve created—whether from your own social media pages (if applicable) or for other brands.