• Company Type: Digital Marketing Agency
• Role: SEO Specialist OR Senior SEO Specialist
• Location: Melbourne
• Start: Jan-Feb 2025

/* Plz Mention your working rights in your CV - Citizen, PR or any Work Visa */

Why Work for this Media Agency

• Flexible Work: Hybrid arrangement (3 days in office) with flexible start & finish times.
• Award-Winning Agency: Recognized by Deloitte, Adnews & B&T
• Prime Location: State-of-the-art office near Train Station, restaurants, and cafes.
• Retail Discounts: Enjoy exclusive employee discounts with top retailers.
• Industry Collaboration: Partner with top professionals, vendors, and tech innovators.
• Advanced Tools: Access cutting-edge marketing platforms and technologies.
• Big Campaigns: Manage large budgets and impactful, wide-reaching campaigns.
• Team Collaboration: Work closely with creative, strategy, analytics, and production teams.
• Innovation-Friendly: Experiment with new formats, technologies, and platforms.
• Professional Development: Access tailored programs for career growth in a dynamic industry.
• Work-Life Balance: Experience a culture that values both professional excellence and personal well-being.

What the Role Entails

1. Technical Roles & Responsibilities

• Conduct in-depth technical SEO audits to identify issues like broken links, crawl errors, duplicate content, and slow page speed. Use tools like Screaming Frog, Google Search Console, and SEMrush for analysis.
• Optimize meta tags, headers, and on-page content for target keywords. Implement structured data (schema markup) to enhance SERP visibility.
• Set up and manage SEO dashboards in tools like Google Analytics and Looker Studio. Monitor website health and performance metrics, including organic traffic, keyword rankings, and bounce rates.
• Resolve crawl issues and ensure proper indexing of pages. Optimize website performance (Core Web Vitals, mobile responsiveness, and page load speed).

2. Functional Roles & Responsibilities

• Act as the primary point of contact for SEO-related discussions with clients. Present SEO strategies, reports, and recommendations to clients in a clear and actionable manner.
• Create and implement SEO strategies aligned with client goals (e.g., increasing organic traffic, driving conversions, or improving brand visibility). Perform competitive analysis and identify gaps and opportunities.
• Conduct keyword research to identify high-value, relevant keywords.
• Experiment with emerging SEO tactics like AI-driven content optimization.
  

Why you'll love this role

• Experiment with new formats, technologies, and emerging SEO tactics.
• Manage large budgets and wide-reaching, high-impact marketing initiatives.
• Benefit from tailored professional development and training programs.
• Be the primary SEO contact, influencing client success with clear, actionable strategies.

What does this Role Require

1. Experience Required

• 2 to 4 years of experience in SEO, preferably within an agency setting.
• Understanding of how business goals differ across industries and how to align SEO strategies with them.
• Experience presenting strategies and reports to clients, explaining technical concepts in simple terms.
• Demonstrated ability to improve organic traffic, keyword rankings, and conversions for previous clients.

2. Technical Skills Required

• Understanding of Crawlability and Indexability, Core Web Vitals, Structured Data, Canonicalization and URL structure optimization, Redirect management
• Strong skills in interpreting data from Google Analytics (GA4), SEMrush, or Ahrefs to identify trends and provide actionable insights.
• Knowledge of tools like PageSpeed Insights, GTmetrix, and Lighthouse for identifying speed and performance issues.
• Experience with industry-standard tools:
  Keyword Research: Google Keyword Planner, Ahrefs, SEMrush, Moz, Ubersuggest.
  Website Auditing: Screaming Frog, Sitebulb, DeepCrawl.
  Rank Tracking: Ahrefs, SEMrush, BrightEdge.
  Analytics & Reporting: Google Analytics (GA4), Looker Studio (formerly Data Studio), Search Console, and Bing Webmaster Tools.

3. Certifications (Optional but Valued)

• Google Analytics Certification (GA4).
• SEMRush or Moz Certifications.
• Advanced SEO Training from reputable platforms
• HubSpot Content Marketing Certification.
• HTML/CSS/JavaScript basics.

/* Plz Mention your working rights in your CV - Citizen, PR or any Work Visa */

Yugal Bhatia ( Yoogle )
ybhatia@paxus.com.au
www.linkedin.com/in/yugal-paxus