Senior SEO Specialists (Webflow) - Join the MVMW Team!

Location: Onsite or Hybrid - Fully remote work is not available

Employment Type: Full-Time Ongoing

$90,000 – $140,000 per year – based on expertise and technical capabilities

About My Visa My Way (MVMW)

My Visa My Way (MVMW) is redefining the migration industry with a data-driven, high-performance online platform designed to help visa applicants navigate the complexities of Australian immigration.

We are looking for an SEO Specialist to lead our organic growth strategy, drive search engine dominance, and ensure our website and content rank at the top of Google. This role requires deep expertise in SEO strategy, on-page and technical SEO, content optimisation, and analytics tracking to maximise organic traffic and conversions.

If you’re an SEO expert who lives and breathes rankings, technical audits, and conversion-driven content strategies, we want to hear from you!

About the Role

As our Senior SEO Specialist, you will take ownership of SEO strategy and execution across all digital properties, ensuring our website ranks for high-intent keywords while maintaining best-in-class site performance and compliance with Google’s latest algorithm updates.

This role requires hands-on experience with advanced SEO tools, technical SEO expertise, and a data-driven approach to achieving organic growth. This role requires deep expertise in SEO strategy, on-page and technical SEO, content optimisation, and analytics tracking to maximise organic traffic and conversions.

🟢 This is a Sydney-based role with in-person brainstorming sessions required.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement a comprehensive SEO strategy to dominate organic search.
• Conduct keyword research & content optimisation using SurferSEO, Frase.io, Ahrefs, and Screaming Frog.
• Track and analyze keyword rankings, CTRs, and user behaviour to improve content performance.
• Optimise landing pages for conversions and search rankings using data-driven A/B testing.

On-Page & Content SEO

• Optimise all pages for Core Web Vitals, meta tags, schema markup, and internal linking.
• Ensure SEO-optimised copywriting with high search intent and conversational AI-powered content enhancements.
• Use Google Schema Markup Generator for structured data (FAQ, Reviews, Services).
• Collaborate with content writers to build topic clusters and authority-driven content hubs.

Technical SEO & Performance Optimisation

• Conduct regular SEO audits using Ahrefs, Screaming Frog, and Google Search Console.
• Optimise site speed, mobile usability, and crawlability to improve search performance.
• Implement SEO-friendly URL structures, redirects, and canonical tags.
• Set up and manage robots.txt, XML sitemaps, and hreflang implementation for international SEO.

Analytics & Tracking

• Set up and optimise Google Analytics 4 (GA4) for user tracking and conversions.
• Implement and manage Google Tag Manager (GTM) for event tracking and scripts.
• Monitor SEO performance through Google Search Console & Google Lighthouse.
• Use Google Optimise for A/B testing of landing pages and call-to-actions.

Link Building & Off-Page SEO

• Build high-quality backlinks and analyse domain authority growth.
• Conduct competitor backlink analysis to identify link-building opportunities.
• Optimise Google My Business (GMB) and local SEO factors for location-based searches.

AI-Driven SEO & Content Optimisation

• Utilise AI-powered tools (SurferSEO, Frase.io, Clearscope) for content optimisation.
• Implement automated SEO monitoring and ranking tracking solutions.

Required Skills & Experience

SEO Expertise (3+ years)

• Proven experience leading SEO strategy and execution for high-traffic websites.
• Strong expertise in on-page, off-page, and technical SEO.
• Mastery of Google Search Console, GA4, GTM, and Google Optimise.
• Experience with SEO automation & AI-powered content optimisation.

Analytics & Performance Tracking

• Strong skills in data analysis, keyword tracking, and SEO performance optimisation.
• Experience using Ahrefs, Screaming Frog, Google Search Console, and SurferSEO.
• Ability to A/B test and optimise landing pages for conversions.

Technical SEO & Web Performance

• Expertise in Core Web Vitals, structured data, and mobile-first indexing.
• Experience implementing SEO-friendly JavaScript and Webflow optimisations.
• Strong understanding of schema markup, XML sitemaps, and robots.txt management.

Content Optimisation & Strategy

• Experience with SEO content frameworks, topic clustering, and content silos.
• Ability to write and optimise SEO-friendly content using AI-powered tools.
• Familiarity with SurferSEO, Frase.io, and Clearscope for AI-driven content optimisation.

Bonus Skills (Nice to Have)

• Experience with Webflow & Salesforce integrations for SEO tracking.
  
• Knowledge of programmatic SEO & AI-driven automation tools.
  
• Familiarity with Google Ads and PPC landing page optimisation.
  
• Basic knowledge of JavaScript & HTML for SEO customisation.
  
• Experience with SEO for migration, legal, or B2C lead generation industries.

Why Join Us?

🌍Work on an industry-leading project in migration tech.

🚀Be part of a cutting-edge Webflow + Salesforce integration project.

💰Competitive salary & long-term career growth.

🏡Hybrid work flexibility - Fully remote work is not available

🔥The opportunity to build something truly innovative.

Immediate Start Requirement:

This is an immediate start position, and we will only consider candidates who can commence work without delay. Applicants with a notice period exceeding one week should not apply, as our preference is for candidates who are available to start immediately.

How to Apply

If you’re a Webflow Developer passionate about SEO, Webflow automation, and Salesforce integrations, we’d love to hear from you.

📩Submit your resume, portfolio, and a cover letter showcasing your experience with Webflow, Salesforce integrations, and SEO optimisations.