Marketing & Promotions Coordinator

Full Time | Ballina RSL Club | Ballina, NSW

Join a team that celebrates community, creativity, and connection.

Ballina RSL is Northern NSW’s leading hospitality and entertainment destination — a place where great food, live entertainment, and genuine connection come together on the banks of the Richmond River. We’re proud of our vibrant culture, our commitment to our community, and the exceptional people who make it all happen.

As we continue to grow, we’re looking for a Marketing & Promotions Coordinator to bring energy, creativity, and precision to our marketing and promotional activities.

About the Role

Reporting to the Manager Marketing & Community Engagement, you’ll be the creative force behind our in-venue and digital promotions. From concept to execution, you’ll plan and deliver campaigns that engage members, elevate our brand, and celebrate what makes Ballina RSL special.

You’ll have the opportunity to work across a wide range of projects, from gaming promotions, themed events, and giveaways to digital marketing, photography, video content, and community communications.

This role is perfect for a hands-on marketing professional who thrives in a fast-paced environment and enjoys bringing ideas to life.

Key Responsibilities

Promotions & Campaigns

Plan, coordinate & deliver all Club promotions

Manage compliance, budgets, prize procurement & activation logistics

Collaborate with all departments to ensure seamless delivery & engagement

Digital Marketing & Content

Develop paid campaigns across social, digital & traditional channels

Manage CRM & email marketing, including segmentation, automation & reporting

Capture & edit quality photos & short-form videos for promotions, F&B & events

Oversee all digital channels — app, EDMs, YouTube, TikTok & social media

Track campaign results & share insights for continuous improvement

Communications & Branding

Write engaging copy for campaigns, media releases & Club communications

Ensure all assets are on-brand & content is audience-focused

Maintain a balanced social media content mix (50% community / 50% promotional)

Ensure content meets legislative, advertising & responsible gaming standards

Customer & Community Focus

Champion exceptional member experiences & engagement

Reflect our SPARK values — Service, People, Action, Respect & Kindness

What You’ll Bring

Min 3 years’ experience in marketing & promotions within a Club environment

Proven success coordinating promotional campaigns & activations

Strong digital marketing knowledge

Photography & videography skills with a creative eye for storytelling

Sound understanding of compliance in gaming & advertising

Excellent communication, copywriting & stakeholder management skills

Highly organised, deadline-driven & comfortable managing multiple projects

A collaborative & proactive mindset with a passion for community connection

Why Join Ballina RSL

At Ballina RSL, we believe in investing in our people. You’ll be part of a supportive team culture that values creativity, growth, and recognition. We offer genuine career development, leadership opportunities, and the chance to work on projects that make a positive impact in our community.