Are you a results-driven digital strategist who lives and breathes social media advertising?
Do you have the creative edge to build campaigns that actually convert — and the analytical mind to prove it?

We’re looking for a Social Media Director to join our team at 101 Marketing — the in-house marketing agency powering two of Australia’s leading international education brands: Entrepreneur Education and Imagine Education Australia.

About the Role

This is a high-impact, senior position focused on strategy, performance, and growth.
You’ll lead the development and execution of our paid social media and SEO strategies across global markets — including Brazil, Spain, Japan, Thailand, and beyond.

Your Responsibilities

Own the social media advertising strategy across Meta, TikTok, YouTube, and Google Ads.

Oversee campaign creation, management, optimisation, and reporting to drive lead generation and enrolments.

Lead SEO strategy to strengthen brand visibility across multiple education brands and regions.

Collaborate with videographers, designers, and international marketing teams to deliver high-performing creative campaigns.

Analyse and report on performance metrics, ROI, and audience insights.

Stay ahead of digital trends and platform updates — always testing, learning, and innovating.

You’ll Bring

5+ years’ experience in social media marketing with a focus on paid ads.

Proven experience managing large ad budgets and achieving measurable results.

Strong knowledge of SEO principles, keyword strategy, and analytics tools (Google Analytics, Search Console, SEMrush or similar).

Excellent understanding of creative testing, targeting, and funnel optimisation.

Leadership qualities with the ability to guide and inspire a creative marketing team.

Why Join Us

You’ll be part of a forward-thinking marketing agency where ideas matter, data drives decisions, and results speak louder than words.
Work in a vibrant Gold Coast office surrounded by passionate creatives, global campaigns, and a company that invests in growth — both yours and ours.

Ready to lead the next wave of global student marketing?
Apply now with your CV, portfolio of campaigns, and a short cover letter outlining your biggest success in paid social media.

Successful candidates will be required to complete a short brief to showcase their work experience