• Initial 12 month Fixed Term contract
• Location: CBD- Hybrid Work Model
• Experience with Adobe Launch and Adobe Analytics tools required

Our client is looking for a Senior Digital Analytics Expert with Adobe Launch experience.
You will be responsible for gathering business requirements and playing a critical role in auditing the Adobe Launch and Analytics platforms to identify gaps. They will provide recommendations, develop an implementation plan, and revamp the implementation to enhance our data collection processes.

Key Responsibilities:

• Lead Digital Data Analytics Architecture: Lead the development of scalable analytics architecture, ensuring seamless data collection and integration
• Establish and oversee analytics governance, including standardising data definitions, tagging practices and ensuing data privacy and compliance across digital platforms
• Set clearly defined objectives, plan activities and projects well in advance and take account of possible changing circumstances.

Essential Skills and Experience:

• Expert in Adobe Launch and Adobe Analytics tools
• Solid understanding of tag management data layer, best practice , scalable implementations
• Experience in JavaScript
• Experience working directly with developers in implementing analytic solutions
• Experience within an optimisation program aimed at improving onsite conversion.
• Experience in online marketing campaigns, across channels including SEO, SEM, Display and Social.
• Adobe Analytics and Target extensive experience (preferable)
• A generative mindset. You come from a place of possibility, think on your feet and outside the square and adapt well to change.

For more info contact Aparna on [email protected]